Why adopt a Marketing Automation CDP to improve your marketing team's technology stack?
Posted: Sun May 18, 2025 9:23 am
Data is an invaluable asset for any company, regardless of the sector or type of business. The more data we have about our users and customers, the better the profiling and segmentation activities we can implement to create relevant and personalized customer experiences for each individual customer and maximize the effectiveness of marketing efforts.
While data is valuable, it is often incomplete or inaccurate and sometimes difficult to activate, limiting its true value.
The data available to brands and businesses is highly diverse and can cover a variety of situations: from personal information to browsing and purchasing behavior on websites and apps; from information collected at the point of sale or by customer service to data stored in CRM or other online and offline media; from transactional system information to purchase history and actions taken, and even privacy consent preferences .
In such a context, it is essential for any brand or company to adopt new technological solutions like Blendee CDP , which go beyond a simple CRM capable of collecting, normalizing, and activating data from different customers.
When we talk about CDP – Customer Data Platform, we refer to a platform that collects and unifies user and customer data from multiple channels and sources, normalizing it into a single customer view.
With a CDP , you can create detailed profiles that update in real time, integrating behavioral, demographic, and transactional data, often collected through first-party data .
Additionally, advanced CDP platforms include marketing automation capabilities , which are critical to optimizing and personalizing the entire customer experience throughout the journey.
What is a CDP : what are its main features?
Multiple definitions of " CDP " have been provided .
Gartner defines it as "a marketing system that unifies a belgium telegram data company's customer data from marketing and other channels."
This is a rather limited definition, but it nevertheless allows us to deduce some important characteristics of a CDP :
Collect data from multiple sources : A CDP relies on different sources to gather actionable information about each customer.
Normalization and centralization of information: Data is processed and consolidated to create a complete and consistent profile of each customer.
Easy access for different departments in the company : The system is easily accessible for marketing, sales and other business functions.
A CDP collects several types of data:
Personal data : name, age, contacts.
Browsing and purchasing behavior , even in real time.
Customer service interactions .
Privacy and data processing preferences and consents .
Many advanced CDP platforms also offer data analytics capabilities integrated with artificial intelligence (AI) and machine learning to create even more accurate profiles and optimize predictive marketing activities.
CDPs enable data collection and normalization, but not only that: many CDP marketing platforms actually have integrated customer analytics services with AI and machine learning for even more advanced profiling and predictive marketing activities.
While data is valuable, it is often incomplete or inaccurate and sometimes difficult to activate, limiting its true value.
The data available to brands and businesses is highly diverse and can cover a variety of situations: from personal information to browsing and purchasing behavior on websites and apps; from information collected at the point of sale or by customer service to data stored in CRM or other online and offline media; from transactional system information to purchase history and actions taken, and even privacy consent preferences .
In such a context, it is essential for any brand or company to adopt new technological solutions like Blendee CDP , which go beyond a simple CRM capable of collecting, normalizing, and activating data from different customers.
When we talk about CDP – Customer Data Platform, we refer to a platform that collects and unifies user and customer data from multiple channels and sources, normalizing it into a single customer view.
With a CDP , you can create detailed profiles that update in real time, integrating behavioral, demographic, and transactional data, often collected through first-party data .
Additionally, advanced CDP platforms include marketing automation capabilities , which are critical to optimizing and personalizing the entire customer experience throughout the journey.
What is a CDP : what are its main features?
Multiple definitions of " CDP " have been provided .
Gartner defines it as "a marketing system that unifies a belgium telegram data company's customer data from marketing and other channels."
This is a rather limited definition, but it nevertheless allows us to deduce some important characteristics of a CDP :
Collect data from multiple sources : A CDP relies on different sources to gather actionable information about each customer.
Normalization and centralization of information: Data is processed and consolidated to create a complete and consistent profile of each customer.
Easy access for different departments in the company : The system is easily accessible for marketing, sales and other business functions.
A CDP collects several types of data:
Personal data : name, age, contacts.
Browsing and purchasing behavior , even in real time.
Customer service interactions .
Privacy and data processing preferences and consents .
Many advanced CDP platforms also offer data analytics capabilities integrated with artificial intelligence (AI) and machine learning to create even more accurate profiles and optimize predictive marketing activities.
CDPs enable data collection and normalization, but not only that: many CDP marketing platforms actually have integrated customer analytics services with AI and machine learning for even more advanced profiling and predictive marketing activities.