7. Keyword Research by Season and Region
Posted: Tue Dec 24, 2024 4:34 am
7. Keyword Research by Season and Regions
Keywords are never stagnant. They go through phases of popularity over time.
A particular topic may trend for many years, only to drop off as people around the afghanistan phone number library lose interest or move on to search for a new set of related keyword phrases.
"The trends and phases keywords go through over time creates opportunities for bloggers."
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One reason for large variability is with a keyword that fits into a certain time of the year or season. You can expect that posts related to Christmas, for instance, will not be nearly as popular during the summertime. Most people aren’t ready to think about Christmas in June, so they’re probably not searching for terms related to it then.
Another consideration is where the searches are coming from. This is particularly helpful if you have a local element to your blog or if you’re hoping to target a certain region in the world with your content.
A good way to track this information is through Google Trends. It’s a 100% free tool extremely fun to work with. So if you’re blogging on a budget, this is a great way to get a sense of the market demand during your keyword research process and see how search trends are changing over time.
Doing Keyword Research Using Google Trends to Map Popularity
Google Trends tells you both when and where a particular keyword phrase is trending.
Here’s an example… I used Google Trends to do a hypothetical search. I chose the word “blogging” simply because I write frequently to answer questions like, what is a blog? and to give you an idea of how this tool works.
Keywords are never stagnant. They go through phases of popularity over time.
A particular topic may trend for many years, only to drop off as people around the afghanistan phone number library lose interest or move on to search for a new set of related keyword phrases.
"The trends and phases keywords go through over time creates opportunities for bloggers."
Click To Post on
One reason for large variability is with a keyword that fits into a certain time of the year or season. You can expect that posts related to Christmas, for instance, will not be nearly as popular during the summertime. Most people aren’t ready to think about Christmas in June, so they’re probably not searching for terms related to it then.
Another consideration is where the searches are coming from. This is particularly helpful if you have a local element to your blog or if you’re hoping to target a certain region in the world with your content.
A good way to track this information is through Google Trends. It’s a 100% free tool extremely fun to work with. So if you’re blogging on a budget, this is a great way to get a sense of the market demand during your keyword research process and see how search trends are changing over time.
Doing Keyword Research Using Google Trends to Map Popularity
Google Trends tells you both when and where a particular keyword phrase is trending.
Here’s an example… I used Google Trends to do a hypothetical search. I chose the word “blogging” simply because I write frequently to answer questions like, what is a blog? and to give you an idea of how this tool works.