Radiate warmth and friendliness
Posted: Wed Apr 23, 2025 3:47 am
but be firm when necessary. This point is one of the tools for liberating the participants and winning their favor. Here, the moderator's goal is to become "one of the guys" among the participants. Achieving this directly affects how the conversation will go (openly, easily and naturally, or boringly, long, strained) and how much rich material the researcher will receive. One of the qualities of a moderator is the ability to abstract from all of his daily concerns during work
no matter how global they may be for the moderator personally, as well sri lanka cell phone number list as the ability to adjust his mood, personal attitude towards the participants (no matter what storms rage in the moderator's soul - outwardly he must be a friendly, positive person). Firmness is necessary when it is necessary to correct the destructive behavior of the participants, if this happens in the group.
Be flexible, treat moderation as a creative process. Despite the fact that in the context of one study we have similar instructions (guides) for conducting the study, a similar target audience, nevertheless, each group is unique and not similar to the next. The moderator is a kind of leader of the focus group and, depending on the situation, for the greatest efficiency in achieving the goal, he can change the course of events in the group (change the order of the guide questions, change the methods used, tools, etc.)
Let's return to the issue of focus group dynamics . What does good focus group dynamics mean?
All participants take part in the discussion, no one remains silent
The discussion is lively, quite active, but without excessive noise and hubbub
Participants may argue with each other in some cases, because in a dispute, as a rule, truth is born.
Participants speak in turns, giving each other the opportunity to speak.
Participants respect each other and the points of view expressed.
Participants do not influence each other.
Participants do not “whisper” or discuss any topics that are not related to the topic of research (for example, the current dollar exchange rate).
no matter how global they may be for the moderator personally, as well sri lanka cell phone number list as the ability to adjust his mood, personal attitude towards the participants (no matter what storms rage in the moderator's soul - outwardly he must be a friendly, positive person). Firmness is necessary when it is necessary to correct the destructive behavior of the participants, if this happens in the group.
Be flexible, treat moderation as a creative process. Despite the fact that in the context of one study we have similar instructions (guides) for conducting the study, a similar target audience, nevertheless, each group is unique and not similar to the next. The moderator is a kind of leader of the focus group and, depending on the situation, for the greatest efficiency in achieving the goal, he can change the course of events in the group (change the order of the guide questions, change the methods used, tools, etc.)
Let's return to the issue of focus group dynamics . What does good focus group dynamics mean?
All participants take part in the discussion, no one remains silent
The discussion is lively, quite active, but without excessive noise and hubbub
Participants may argue with each other in some cases, because in a dispute, as a rule, truth is born.
Participants speak in turns, giving each other the opportunity to speak.
Participants respect each other and the points of view expressed.
Participants do not influence each other.
Participants do not “whisper” or discuss any topics that are not related to the topic of research (for example, the current dollar exchange rate).