The quality of recruiting also
Posted: Wed Apr 23, 2025 3:44 am
No matter how much we motivate people to participate with an interesting conversation, the material side is still a strong motivation for participants . This is especially true for premium brands and products designed for consumption by people with a good income. In this case, the risk of getting "walkers" and "pseudo-consumers" in the study increases.
depends to some extent on how much the recruiter gets paid for it.
Renting premises for, for example, focus groups. At first glance, this is not so important, and you can sacrifice comfort for the sake of savings, but sometimes it directly affects the quality of the research. For cayman islands cell phone number list example, conducting research in a stuffy small room is unlikely to lead to a feeling of comfort for consumers, where they want to have frank conversations, debate for a long time.
And the most important point, in our opinion, is the level of qualification of the moderator/analyst . Many are aware that the success of conducting a qualitative study depends 80% on the personality and level of professionalism of the moderator. Involving a recent university graduate, who has hastily read a couple of articles about qualitative researchers, in moderation and analytics is certainly much cheaper than having a moderator with experience, expertise, skills and knowledge on staff.
Of course, during the crisis, as well as our clients, BRIF Research Group tries to respond to changing conditions, to take into account the needs of our clients. As an alternative to our clients, if there is a need to reduce costs, we offer, in addition to well-known, well-functioning and effective methods, research approaches that meet their needs in terms of price without reducing the quality of the information received. Some of the new approaches successfully used by our company are operational online research and express research using eye tracking technology .
We are for conducting high-quality, effective research that allows you to solve your business problems for reasonable money!
depends to some extent on how much the recruiter gets paid for it.
Renting premises for, for example, focus groups. At first glance, this is not so important, and you can sacrifice comfort for the sake of savings, but sometimes it directly affects the quality of the research. For cayman islands cell phone number list example, conducting research in a stuffy small room is unlikely to lead to a feeling of comfort for consumers, where they want to have frank conversations, debate for a long time.
And the most important point, in our opinion, is the level of qualification of the moderator/analyst . Many are aware that the success of conducting a qualitative study depends 80% on the personality and level of professionalism of the moderator. Involving a recent university graduate, who has hastily read a couple of articles about qualitative researchers, in moderation and analytics is certainly much cheaper than having a moderator with experience, expertise, skills and knowledge on staff.
Of course, during the crisis, as well as our clients, BRIF Research Group tries to respond to changing conditions, to take into account the needs of our clients. As an alternative to our clients, if there is a need to reduce costs, we offer, in addition to well-known, well-functioning and effective methods, research approaches that meet their needs in terms of price without reducing the quality of the information received. Some of the new approaches successfully used by our company are operational online research and express research using eye tracking technology .
We are for conducting high-quality, effective research that allows you to solve your business problems for reasonable money!