Google AdWords Chameleon Ads in CoMagic

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Adaptive and advanced dynamic ads are new additions to the ads that are now easy to track in our end-to-end analytics system . See their performance in terms of cost, impressions, clicks, and conversions in a Google AdWords [integrated] advertising campaign.

Please note:

You will be able to see advanced dynamic ads in CoMagic only if you delete (or do not create) tracking templates at the ad level. CoMagic will put the cm_id tag in the tracking template at the group level, and all statistics will be collected correctly.

By the way,

Responsive ads will save you from creating a similar ad in 10 telegram greek different sizes, just like a chameleon saves its skin. We quote Google Help: “Responsive ads are versatile and require minimal setup. The size, appearance, and format of responsive ads change automatically according to the parameters of available ad spaces.”

And here is the user's opinion:

Evgeniy Bakastov, Internet Marketer at CoMagic

“Responsive ads have at least two undeniable advantages over image ads.

The first is relevant for companies that do not have designers on staff, because adaptive ads are a good tool for saving: creating several creatives for all formats (and there are more than 20 of them in graphic ads alone) can be expensive and time-consuming. An adaptive format is created from just a company logo and a banner with a certain aspect ratio. But even these images do not necessarily have to be drawn, Google can find and pull them from your site.

The second advantage is additional coverage of advertising platforms. Adaptive ads adjust to the size of any advertising space in the Google Display Network. After the release of such advertising campaigns, it is easy to track requests and key performance indicators, such as CPA and ROI, in the familiar CoMagic interface."