Business Data

Before you pick up the phone and call the nearest branding agency, you need an internal decision-maker. This person must be someone who can assess the entire process, oversee it, and approve important milestones. Typically, this is a member of the executive board or senior management. Branding is a top-level responsibility because it concerns the identity of the entire company – ghana phone number data attitude and values, aspirations, and motivation should be strategically planned, refined, and implemented in this process.



Think of brand development like building a house: If you skimp on the foundations, you'll literally find yourself in trouble later on. Solid branding is a valuable foundation for all the measures you implement in the future, from your employer brand to your website and Facebook page. Positioning and differentiation are areas best left to management because they have a keen eye for the bigger picture. If no one from management is available for brand development, someone from a higher level who is trusted by management and who has the necessary skills and decision-making authority could also be a suitable option. Branding processes that completely bypass management, or in which management only becomes involved once the results are available, carry a relatively high risk of failure.