How much does a website relaunch cost?

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It depends! The cost of a website relaunch depends on many different factors. In this article, I'd like to explain these factors and how they influence the costs, so you can estimate how much your next website relaunch will cost.

Calculate website relaunch costs
Factors that influence a website relaunch


For a complete website relaunch from A to Z (conception, content, design, and implementation), the costs range between €20,000 and €50,000. These are the values ​​we've gathered at vierviertel over the years for medium-sized B2B companies. Depending on the requirements, the costs of a website relaunch can go up or down. This depends on various factors:



1. Goals of a website relaunch


What goals do you want to achieve with your website after the relaunch ? These goals will largely determine the effort required for the website relaunch. Should your website function as a simple online business card, or should it be a comprehensive presentation of your company and products? Do you want to use SEO or inbound marketing to attract potential customers and generate leads? Do you want to operate an online shop and offer your products or parts of your product range online? The goals of your website are a key factor in determining the cost of a website relaunch . Also consider the follow-up costs associated with the strategic objectives.



2. Content management system


What technical foundation do you want? The choice of content management system (CMS) depends on your goal. Do you want to build a simple blog? Then the license-free CMS WordPress might be sufficient . If your requirements are higher and more specific, it might make more sense to use an enterprise CMS like Drupal or TYPO3 . Both systems are also license-free. Do you want to actively use your website to acquire customers? Then HubSpot is a good choice. It's more than just a CMS: It's an online marketing platform with CRM, blog, newsletter, marketing automation, analytics, sales, and service areas.

When choosing a CMS, ask yourself the following questions: Does the CMS fit our needs and allow us to customize the content and design as needed? Are there any limitations that hinder us in any way?



3. Size or scope of the website


Do you want a comprehensive website with multiple subpages? Or a simple one-pager luxembourg phone number data that presents the most important information about your B2B company ? The size and scope of the new website will, in turn, affect the creation of the content (images, text, videos, etc.). Do you already provide the content? Should it be created externally, for example, by an agency?



4. Content elements, styling & effects


Calls to action and forms can be integrated in a variety of places, for example, for newsletter subscriptions or a contact form. A website can also be structured in multiple columns and contain teaser elements.

If you want your website to be a real eye-catcher, stand out from the competition, and be memorable, then special styling and effects like parallax, sliders, and animations are ideal – but please don't overdo it!



5. Responsive web design


Nowadays, many users access the internet via their smartphone or tablet. For this reason, a website relaunch should definitely include a responsive web design . Thanks to the use of the new web standards HTML 5, CSS 3, and JavaScript, your entire website is optimized for all devices (smartphones, laptops, and tablets). This not only pleases your visitors, but also Google!