Measure how many leads come in, how many are transferred to sales, and how many enter the lead nurturing program. Measure your conversions and the time it takes for prospects to convert into customers. Since content is king, don't forget to measure which lead magnets are most effective and consider ways to optimize them.
Analyze your leads using lead scoring to assign values to rcs data laos each prospect. This will help you streamline your sales efforts. Why waste time on an indifferent prospect anyway, right? Consider factors like prospect demographics, email engagement, and online behavior as part of your lead analysis. Most importantly, try until you succeed . Test these strategies and test them again until you find the one that works for you.
Why interactive lead nurturing?
Now that we know the top 3 challenges marketers face when developing a lead nurturing strategy, let's talk about how the new era of digital marketers is revolutionizing lead nurturing by adding a touch of interactivity.
According to a study , white papers (83%), eBooks (73%), and on-demand webinars (63%) remain the most used content for lead nurture. Recently, interactive content has been recognized by marketers as a game changer. Let's mix things up, shall we?