The best platforms for social commerce
Posted: Mon Apr 21, 2025 4:21 am
One of the main advantages of social commerce, besides making the shopping experience extremely seamless for customers, is that it reduces the time available to users to think about whether they really want to buy that product.
Think about it: how many times have you seen a product that you were planning to buy, only to put it off and think, “maybe later.”
You would have had to abandon the app, open the browser, search for the online store, go and fish out that specific product, maybe register… in short, a seemingly immense effort .
The reality is that we are exposed to so many advertising messages and saudi arabia email list products that, very often, we tend to completely forget about that product we saw on Instagram. Especially if buying it involves all this effort.
On the contrary, the moment we can buy that product immediately, without interrupting what we were doing, and with the least possible effort…well, the situation changes completely.
This is why social commerce has been so successful and this is why, if you have an ecommerce, it is a strategy that absolutely should not be missing from your arsenal.
IKEA Social Commerce
Social commerce is such a popular trend that almost all social platforms now offer their users the ability to sell their products and services.
This obviously means that the choice is extremely wide, but there are still some platforms that stand out from the rest when it comes to social commerce.
Think about it: how many times have you seen a product that you were planning to buy, only to put it off and think, “maybe later.”
You would have had to abandon the app, open the browser, search for the online store, go and fish out that specific product, maybe register… in short, a seemingly immense effort .
The reality is that we are exposed to so many advertising messages and saudi arabia email list products that, very often, we tend to completely forget about that product we saw on Instagram. Especially if buying it involves all this effort.
On the contrary, the moment we can buy that product immediately, without interrupting what we were doing, and with the least possible effort…well, the situation changes completely.
This is why social commerce has been so successful and this is why, if you have an ecommerce, it is a strategy that absolutely should not be missing from your arsenal.
IKEA Social Commerce
Social commerce is such a popular trend that almost all social platforms now offer their users the ability to sell their products and services.
This obviously means that the choice is extremely wide, but there are still some platforms that stand out from the rest when it comes to social commerce.