It’s great that you’re using a CRM to manage customer relationships and an email campaign to keep in touch with prospects.
The problem with technology is that it gets complicated as more and more tools are added. However, you need them all to be successful at what you do: growing your business.
That’s why it’s essential to use platforms that integrate with other tools to simplify your work. And it’s no different with pop-up platforms.
You need a tool that can integrate with relevant platforms, such as CRMs and email software. Some of the most popular popup platforms that they should integrate with include Hubspot, Zapier, MailChimp, iContact, Powerlink, and Get Response.
Ability to experiment with A/B split tests
Experimentation: that word again. I can’t deny its importance when it comes up multiple times in a conversation!
Because it’s critical to the success of your campaign, you want a tool that makes setting up these us companies board of directors email list experiments as easy as possible. We’ve already discussed the ability to review performance reports.
But to get there, you need to create A/B tests for each of your popups. As mentioned, it helps to test different headlines, CTAs, and offers.
However, you only want to change one thing in each test, so you know exactly what’s causing your campaign to improve (or decline).
The popup platform you want should make it easy to set up A/B tests (e.g., in a minute or less). Then you should be able to compare campaigns based on triggers, interactions, timing, and patterns.