What should exit intent popups have?
Posted: Sun Apr 20, 2025 6:57 am
Displaying irrelevant offers
When visitors land on a specific page, blog post, or other form of content on your site, it's critical to display an offer that's relevant to their search and intent. Well, that's if you're serious about converting your visitors into subscribers.
In this regard, make sure to monitor user behavior to deliver the right message at the right time. In some cases, you can use a little common sense.
For example, The Idle Man offers a free fitness e-book, and the popup on this page offers a chance to win a pair of Nike Air Jordan sneakers. It has all the other important elements, including a simple registration process with just one field and a visible “x.”
This is a relevant popup because their target audience is those who are interested in fitness and the equipment direct mail marketing for personal injury email list used for training or working out.
If there’s anything you’ll learn from marketing, it’s that activating the right message at the right time is the key to conversions.
Next, review a few elements you want to make sure are present in your exit intent popups.
The right size and color of the text
Exit intent popup design is critical; it makes the difference between being attractive or scary to your visitors. Part of creating an eye-catching design is the text. Choosing the right font, size, and color is essential.
The key is to make your popups easy to read. Otherwise they are useless.
As you can see here, the words are obvious. The font is handwritten and is large enough to be easily read. Also, the bold and italicized words help the visitor to locate the critical areas of the offer. Then, there is a quick signup form with only two fields.
When visitors land on a specific page, blog post, or other form of content on your site, it's critical to display an offer that's relevant to their search and intent. Well, that's if you're serious about converting your visitors into subscribers.
In this regard, make sure to monitor user behavior to deliver the right message at the right time. In some cases, you can use a little common sense.
For example, The Idle Man offers a free fitness e-book, and the popup on this page offers a chance to win a pair of Nike Air Jordan sneakers. It has all the other important elements, including a simple registration process with just one field and a visible “x.”
This is a relevant popup because their target audience is those who are interested in fitness and the equipment direct mail marketing for personal injury email list used for training or working out.
If there’s anything you’ll learn from marketing, it’s that activating the right message at the right time is the key to conversions.
Next, review a few elements you want to make sure are present in your exit intent popups.
The right size and color of the text
Exit intent popup design is critical; it makes the difference between being attractive or scary to your visitors. Part of creating an eye-catching design is the text. Choosing the right font, size, and color is essential.
The key is to make your popups easy to read. Otherwise they are useless.
As you can see here, the words are obvious. The font is handwritten and is large enough to be easily read. Also, the bold and italicized words help the visitor to locate the critical areas of the offer. Then, there is a quick signup form with only two fields.