The advantages of the Facebook Conversions API over the Pixel
Posted: Sun Apr 20, 2025 5:27 am
Using the Conversions API has several advantages over the standard pixel, but the most important and significant advantage is the increased accuracy in tracking actions or data points. The pixel delivers significantly less accurate data than CAPI. Roughly speaking, this is because the pixel tracks data on the browser side, while CAPI handles it server-side. This means that the shop server data is sent back to Facebook in the background. This has been especially important since the iOS 14.5 update.
Therefore, ideally, you should always install the Facebook Conversions venezuela phone number data API to obtain accurate data. This is the only way to accurately measure and evaluate performance based on correct data. The Facebook algorithm also learns based on correct data, which is also very important for strong ad performance.
Finally, it's important to note that the Conversions API doesn't track 100% accurately. This is becoming increasingly difficult due to data privacy, cookie consent, and Apple's iOS , but there are external attribution tools that make tracking and attribution very precise and enable powerful performance marketing on Facebook. We use two tools ourselves to scale as best as possible.
Installation and integration of the Conversion API
There are several ways to install the Conversions API. If you use Shopify or WordPress, you can use plugins that simplify installation and integration.
Install Shopify Facebook Conversion API
Navigate to Apps and install Facebook as a sales channel. You'll be prompted to log in and accept the Shopify and Facebook connection. Accept any settings Facebook requests.
You'll then find Facebook among your sales channels. Click on the icon and navigate to Settings > Data Settings in the menu. Now you need to complete three steps: Allow tracking, set the tracking level to maximum, and select the correct pixel (if you haven't installed it yet, read how to install the Facebook pixel here).
Remove the pixel code from your Shopify settings to avoid double-counting events. Finally, test whether CAPI is tracking correctly in Facebook Events Manager.
Install WooCommerce Conversion API
Navigate to Plugins and install the Facebook plugin.
Then go to Marketing > Facebook and complete the setup.
After that, all you need to do is authorize the integration with Facebook, and the setup is complete. Check that events are being tracked correctly in the Events Manager.
Therefore, ideally, you should always install the Facebook Conversions venezuela phone number data API to obtain accurate data. This is the only way to accurately measure and evaluate performance based on correct data. The Facebook algorithm also learns based on correct data, which is also very important for strong ad performance.
Finally, it's important to note that the Conversions API doesn't track 100% accurately. This is becoming increasingly difficult due to data privacy, cookie consent, and Apple's iOS , but there are external attribution tools that make tracking and attribution very precise and enable powerful performance marketing on Facebook. We use two tools ourselves to scale as best as possible.
Installation and integration of the Conversion API
There are several ways to install the Conversions API. If you use Shopify or WordPress, you can use plugins that simplify installation and integration.
Install Shopify Facebook Conversion API
Navigate to Apps and install Facebook as a sales channel. You'll be prompted to log in and accept the Shopify and Facebook connection. Accept any settings Facebook requests.
You'll then find Facebook among your sales channels. Click on the icon and navigate to Settings > Data Settings in the menu. Now you need to complete three steps: Allow tracking, set the tracking level to maximum, and select the correct pixel (if you haven't installed it yet, read how to install the Facebook pixel here).
Remove the pixel code from your Shopify settings to avoid double-counting events. Finally, test whether CAPI is tracking correctly in Facebook Events Manager.
Install WooCommerce Conversion API
Navigate to Plugins and install the Facebook plugin.
Then go to Marketing > Facebook and complete the setup.
After that, all you need to do is authorize the integration with Facebook, and the setup is complete. Check that events are being tracked correctly in the Events Manager.