Market Segmentation: How to Find a Niche
Posted: Sun Apr 20, 2025 5:19 am
This practice of “splitting up” is called market segmentation .
market segmentation
Market segmentation is an extremely useful strategy to find a market niche for your business.
This is the activity of dividing a larger section of consumers – a section within which your potential customers are already present – into sub-groups, segments, based on certain characteristics.
The characteristics used to segment the market are different, they can concern common needs, interests, lifestyle or even identify demographic profiles.
How to segment the market
To segment the market and therefore find the most scalable market niche thailand email list for your business, you can therefore follow different criteria, including:
Geography
Geographic area where your potential customers are located. This criterion is more suitable for local businesses, or those who want to sell their products and/or services in a specific geographic area.
Demographics
Age, gender, family… Everything that makes up the demographic characteristics of your ideal customer. This type of criteria helps you define your ideal customer and understand their needs and requirements.
Benefits
It is also possible to segment the market based on the advantages and benefits sought by recipients in using a particular product.
These are just a few examples of the criteria you can follow to segment the market.
market segmentation
There are several strategies you can follow to find a suitable niche for your business, but we will talk about these later.
market segmentation
Market segmentation is an extremely useful strategy to find a market niche for your business.
This is the activity of dividing a larger section of consumers – a section within which your potential customers are already present – into sub-groups, segments, based on certain characteristics.
The characteristics used to segment the market are different, they can concern common needs, interests, lifestyle or even identify demographic profiles.
How to segment the market
To segment the market and therefore find the most scalable market niche thailand email list for your business, you can therefore follow different criteria, including:
Geography
Geographic area where your potential customers are located. This criterion is more suitable for local businesses, or those who want to sell their products and/or services in a specific geographic area.
Demographics
Age, gender, family… Everything that makes up the demographic characteristics of your ideal customer. This type of criteria helps you define your ideal customer and understand their needs and requirements.
Benefits
It is also possible to segment the market based on the advantages and benefits sought by recipients in using a particular product.
These are just a few examples of the criteria you can follow to segment the market.
market segmentation
There are several strategies you can follow to find a suitable niche for your business, but we will talk about these later.