what it takes to be an online marketing manager?

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1. Don’t be afraid of generalism!
" Online marketing managers are the jack-of-all-trades of the digital world ." In terms of conception and strategy, the job profile of an online marketing manager is similar to that of a traditional marketing manager, but their responsibilities are primarily focused on the internet. Digital marketing managers require both traditional marketing skills and comprehensive expertise in digital marketing channels, as well as a strong technical understanding of websites, social networks, and digital tools. Creativity in developing and implementing marketing strategies is also required.

The pool of fields of activity is extensive: e-commerce, online advertising, finland phone number data email marketing, social media marketing , search engine marketing, web analytics, affiliate marketing, conversion rate optimization, and web controlling are just a few of the diverse areas of responsibility. Therefore, those who enjoy delving deeply into specialist areas are unlikely to be suitable. Those who enjoy a generalist, holistic view and possess the ability to combine many individual strands into a coherent strategy should definitely consider this career path.

2. Openness to lifelong learning
Due to the constantly dynamic development of the internet, an online marketing manager never stops learning. A degree in business informatics or business administration with a corresponding focus on marketing certainly provides a solid foundation. But after that, the real learning only begins. Continuous professional development and staying informed about the latest social media trends and methods for 2025 are absolutely essential. Special seminars, possibly as part-time continuing education, or at least attending important industry conferences should be considered regularly. "I know that I know nothing" is a good mental attitude to always be aware that as a digital marketing manager, you can and must always learn something new.

3. Enjoy networking
Blogs and social networks are now just as much a part of the online marketing landscape as display banners or search engine ads. However, the mechanics of the social web are different from those of so-called paid advertising. To understand these mechanics, you should understand networking and communication in the social web. Facebook, YouTube, X (formerly Twitter), and Instagram should not just be advertising channels for you, but should be understood as a learning space for the consumer and information-seeking behavior of digital natives. Your own, as active as possible, engagement in social media is therefore essential.

4. Digital is your middle name
A strong internet affinity is one of the core requirements for a prospective online marketing manager. Particularly important are a strong connection to the web, a passion for online communication, and a feel for new trends surrounding social networks, apps, devices, software, etc. Digital affinity is the soul of an online marketing manager. It's not something you can learn or force yourself to have; it simply has to be there. If you're not passionate about delicious food, you shouldn't become a chef.