What are the advantages of sales channels

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A sales channel strategy involves using partners and third parties, such as referral partners, affiliate partners , wholesalers, distributors, managed service providers, online marketplaces, or value-added resellers, to sell your products or services. This contrasts with a traditional direct sales strategy , in which your company's sales team is solely responsible for selling products to customers.

“While direct sales relies on your reps to grow your business, adopting a channel sales strategy can give you more market presence, allowing you to access customers who typically wouldn't or couldn't buy directly from the supplier,” explains Pipedrive's VP of Channel Sales and Partnerships . “This creates new revenue streams over time.”


A successful channel program can significantly increase your revenue , but it's not a one-stop shop: you must work closely with your partners to ensure they're implementing the right plans and strategies.

In short, what is a sales channel? It's the channel that connects a bc data hong kong business with its buyers. This can be through a physical store, a website, phone calls, social media, or other methods that facilitate the purchase.

Partners and representatives sell differently and often require different marketing messages, assets, and more. You must empower your partners to sell your product by providing them with the training, tools, and resources they need, which in many cases will be different from those used by your direct team.

With multiple sales channels, a growing company can explore new revenue sources and revenue streams externally, in conjunction with its internal efforts. Keep in mind that even if you adopt an indirect sales strategy, you should consider further developing your direct sales team if you want to achieve the best results.