Use visual content marketing effectively
Posted: Sat Apr 19, 2025 10:17 am
No matter what product you want to promote, you can't avoid visual advertising. Wait a minute, some entrepreneurs will now say, we work with images most of the time in marketing and always have. When designing advertising posters, commercials, or product photography, that's true, but it doesn't mean the same thing as visual content marketing. The term "visuals" is closely related to corporate communications. It refers to influencing purchasing behavior through the use of images that make the object the focus. Sounds more complicated than it is. Branded videos, for example, are a popular content marketing tool today. There are two types of branded videos.
Option 1 : A piece of content, i.e., a funny or creative clip that ideally goes viral, cameroon phone number data receives an intro or outro and a branding frame. This means that the customer sees the company logo alongside the actual content and will recognize it later.
Option 2 : The company produces its own videos in which it connects a character or storyline with the product. This allows for the creation of small web series campaigns around the company's own product. This type of marketing, along with striking imagery, animated GIFs, automated videos on websites, and much more, is called visual content marketing or visual storytelling .
Developments in the use of visual elements
The creators of Venngage surveyed marketers about how they use visual content, and the statistics reveal some real surprises. First, the 200 marketers were asked how the use of visuals in their business had changed between 2015 and 2017. The results showed that the use of visual content increased by 130% between 2015 and 2016 alone. While 40.5% of marketers reported that visual content was present in 91% to 100% of their posts in 2015, this figure had risen to 53% in 2016. Over 90% of marketers reported using visual elements in more than half of their articles in 2017.
Stock photos are the most popular . Around 35% of marketers reported using them regularly. Of those surveyed, approximately 30% also used infographics and other graphics specifically created to illustrate facts, 15% used videos and presentations, 14% used statistics, and more than 5% used memes and GIFs. GIF usage was particularly boosted in 2016 by the fact that many services such as X (formerly Twitter) and Facebook integrated the Giphy service directly into their apps.
Since then, users no longer have to laboriously search for images online or create them themselves; instead, they can search the large database for a suitable reaction with just one click and keywords. News providers, blogs, and marketers active on social media are also adopting this method. GIFs may thus replace the classic image meme in the future.
Option 1 : A piece of content, i.e., a funny or creative clip that ideally goes viral, cameroon phone number data receives an intro or outro and a branding frame. This means that the customer sees the company logo alongside the actual content and will recognize it later.
Option 2 : The company produces its own videos in which it connects a character or storyline with the product. This allows for the creation of small web series campaigns around the company's own product. This type of marketing, along with striking imagery, animated GIFs, automated videos on websites, and much more, is called visual content marketing or visual storytelling .
Developments in the use of visual elements
The creators of Venngage surveyed marketers about how they use visual content, and the statistics reveal some real surprises. First, the 200 marketers were asked how the use of visuals in their business had changed between 2015 and 2017. The results showed that the use of visual content increased by 130% between 2015 and 2016 alone. While 40.5% of marketers reported that visual content was present in 91% to 100% of their posts in 2015, this figure had risen to 53% in 2016. Over 90% of marketers reported using visual elements in more than half of their articles in 2017.
Stock photos are the most popular . Around 35% of marketers reported using them regularly. Of those surveyed, approximately 30% also used infographics and other graphics specifically created to illustrate facts, 15% used videos and presentations, 14% used statistics, and more than 5% used memes and GIFs. GIF usage was particularly boosted in 2016 by the fact that many services such as X (formerly Twitter) and Facebook integrated the Giphy service directly into their apps.
Since then, users no longer have to laboriously search for images online or create them themselves; instead, they can search the large database for a suitable reaction with just one click and keywords. News providers, blogs, and marketers active on social media are also adopting this method. GIFs may thus replace the classic image meme in the future.