What is blue ocean strategy?
Posted: Sat Apr 19, 2025 8:58 am
Markets are constantly changing, and benchmarking helps companies quickly adapt to these changes. By analyzing how competitors respond to economic, regulatory, or technological changes, a company can develop business strategies to adapt without missing a beat.
8. Take advantage of internal resources
Ultimately, benchmarking allows companies to maximize the use of their internal resources. By identifying efficient and ineffective practices within the organization, it is possible to reallocate resources to areas that generate greater returns. This optimizes investment and drives growth and innovation within the company.
By integrating benchmarking as part of a business strategy, companies can benefit from a deeper understanding of their market position and valuable insights for continued progress.
With Pipedrive 's software , leaders and decision-makers at Latin American companies have a robust tool to monitor, analyze, and optimize their approaches with a clear view of business performance rcs database relative to competitors.
Recommended reading
Some examples of historical benchmarking
Successful examples of benchmarking can be found throughout history. One of the most famous examples is undoubtedly Henry Ford, who influences the world of work to this day with his revolutionary assembly line technology.
What few people know: this method of manufacturing wasn't originally his idea. He observed it in meat processing plants and adapted it to his own purposes.
However, the most well-known story that is almost always mentioned when discussing the origins of benchmarking is that of Rank Xerox. The corporation achieved a monopoly in the office communication products market. However, as more and more competing companies flooded the market, the numbers dropped dramatically in the 1970s.
But Rank Xerox didn't sit idly by. Instead, it began developing and implementing benchmarking and analysis processes. Initially, it used Japanese competitors and, later, a Japanese subsidiary for benchmarking purposes.
8. Take advantage of internal resources
Ultimately, benchmarking allows companies to maximize the use of their internal resources. By identifying efficient and ineffective practices within the organization, it is possible to reallocate resources to areas that generate greater returns. This optimizes investment and drives growth and innovation within the company.
By integrating benchmarking as part of a business strategy, companies can benefit from a deeper understanding of their market position and valuable insights for continued progress.
With Pipedrive 's software , leaders and decision-makers at Latin American companies have a robust tool to monitor, analyze, and optimize their approaches with a clear view of business performance rcs database relative to competitors.
Recommended reading
Some examples of historical benchmarking
Successful examples of benchmarking can be found throughout history. One of the most famous examples is undoubtedly Henry Ford, who influences the world of work to this day with his revolutionary assembly line technology.
What few people know: this method of manufacturing wasn't originally his idea. He observed it in meat processing plants and adapted it to his own purposes.
However, the most well-known story that is almost always mentioned when discussing the origins of benchmarking is that of Rank Xerox. The corporation achieved a monopoly in the office communication products market. However, as more and more competing companies flooded the market, the numbers dropped dramatically in the 1970s.
But Rank Xerox didn't sit idly by. Instead, it began developing and implementing benchmarking and analysis processes. Initially, it used Japanese competitors and, later, a Japanese subsidiary for benchmarking purposes.