Digital Experience Platforms – Everything you need to know about DXPs
Posted: Sat Apr 19, 2025 5:34 am
Digital Experience Platforms (DXP Platforms) are an evolution of Portal Platforms and the still traditional Content Management Systems (CMS) . They are a technological response to the growing demand for personalization in the user experience and also for greater end-to-end management of the customer's online journey.
Every time you access your bank's Internet Banking or your germany mobile database card's mileage system, you have access to exclusive, fully personalized information. When you access these companies' portals, even without being logged in, the information provided to you may have been adapted to your user profile. This level of customization is only possible thanks to the evolution of technologies that have changed the way companies communicate with their users virtually.
Digital Experience Platforms have valuable features for companies that are undergoing a Digital Transformation process. Therefore, it is important for IT, Marketing and Innovation leaders to understand what DXP Platforms are, what they do and how they help create a competitive edge for companies.
In this article, you will get an overview of this technology. We will talk about its benefits and applications. Stay with us until the end and get an idea of what this technology can do for your business.
Every time you access your bank's Internet Banking or your germany mobile database card's mileage system, you have access to exclusive, fully personalized information. When you access these companies' portals, even without being logged in, the information provided to you may have been adapted to your user profile. This level of customization is only possible thanks to the evolution of technologies that have changed the way companies communicate with their users virtually.
Digital Experience Platforms have valuable features for companies that are undergoing a Digital Transformation process. Therefore, it is important for IT, Marketing and Innovation leaders to understand what DXP Platforms are, what they do and how they help create a competitive edge for companies.
In this article, you will get an overview of this technology. We will talk about its benefits and applications. Stay with us until the end and get an idea of what this technology can do for your business.