As you've probably noticed, creating an ROI- based marketing strategy won't depend so much on the tools you use. The biggest determining factor will be the approach you take to developing your marketing plan.
Likewise, there are certain things you should consider when implementing an ROI-focused strategy. Some of these are:
ROI isn't fixed . ROI will vary from company to company. This depends on the company's needs at the time. What works for you won't necessarily work for others.
Time is also an investment . This is perhaps one of the most misunderstood industry email list resources. Time must be included in ROI, as it also determines the profitability and sustainability of actions.
Long-term ROI is not the same as short-term ROI . You'll need to clearly define the timeframe of your measurements to ensure a clear and objective analysis.
Every business is unique. Don't try to match your competitors' results. Each one should be guided by its own goals and KPIs. Enjoy individuality and pursue your own concept of success.
Keep your focus on conversions . Increasing your website traffic isn't the same as increasing sales. Keep your actions focused on what represents a real benefit to the company.
Success depends on execution . To execute a good strategy, you need a good team. Don't leave your planning in inexperienced hands, as you could lose significant resources.