Exclusive discount codes

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Everyone loves a discount! That's why many online stores offer a coupon code just for joining their email list .

An example of a newsletter sign-up form
Unlike other lead magnets, coupon codes offer a direct and immediate benefit, so they’re ideal for generating a lot of leads quickly. They can even help convert those new leads into paying customers, especially if you add a time limit to the coupon.

It’s no surprise that coupon codes are a popular lead magnet among ecommerce sites. However, they’re particularly effective if you can offer a significant discount on high-value items.

You can also get good results by launching coupon codes during busy shopping periods like Black Friday or the holiday season .

An example of a mailing list signup form
You can also create discount codes for an entirely new product or service to capitalize on the excitement surrounding its launch.

11. Calculators
Calculators help your visitors solve a problem or answer a question.

But here’s the really clever part: you can also use calendars to generate leads ! Simply ask users for their contact information before sharing the results.

You can use online calculators in many different industries and niches, but they are particularly well-suited for financial websites and businesses.

For example, you could add a mortgage calculator gambling database usa to your real estate website or a car payment calculator to your car dealership website.

How to generate leads using an online calculator
Some marketing agencies even use calculators to help potential clients estimate return on investment (ROI), social media engagement rates, expected advertising costs, and other similar calculations.

As a bonus, users are often required to input specific information, such as company size or budget. This means you can get a deeper insight into your leads, which is very useful.

To get the best results, it’s important to create calculators that offer genuine value, so that you’re not just capturing leads, but also building trust. This puts you in a strong position to convert those leads further down the line.

How to collect leads using an online calculator
Want to get started right away? You can create calculator lead magnets using WPForms or Formidable Forms . For more details, check out our guide on how to generate more leads with free online calculators .