How to View Search Analytics in WordPress (2 Easy Ways)
Posted: Sun Apr 06, 2025 9:04 am
Ever wondered what people are searching for on your website or how they are finding your content in the first place?
Analyzing search analytics data opens up gambling database turkey a world of opportunities! It helps you understand your audience, create content they’ll love, and increase your traffic and sales.
You can then tweak your site to provide a better visitor experience. Whether your users are looking for specific products or answers to pressing questions, search analytics can help.
In this guide, we’ll show you two different methods we use to view search analytics in WordPress and gain valuable insights.
How to See Search Analytics in WordPress
What is Search Analytics in WordPress?
Search analytics can help you understand how visitors find and interact with your WordPress site . This data is all about gathering insights that can guide you in creating better content and improving the user experience.
In this guide, we'll cover the two main types of search analytics that we should focus on: Internal search analytics and external search analytics .
In simple terms, internal search analytics shows you what people search for once they’re on your website. On the other hand, external search analytics shows you how visitors find your website through search engines .
Here are some examples of internal research analysis:
Search terms : See exactly what users are typing into the search bar. Are they looking for specific products, blog posts , or answers to common questions?
Search Frequency : Track how often specific search terms are entered to identify the most popular keywords among your audience.
Refined search rate : Track how often visitors refine their search queries. A high level of refinement may indicate that the search results are not meeting their needs.
You may also want to learn about external research analysis, such as:
Top Performing Pages : Identify which pages are getting the most organic traffic. Are your product pages or blog posts getting the attention you expect?
Organic Search Keywords : See which keywords are bringing visitors to your site from search engines. Are users finding your blog posts, product pages, or landing pages?
Ranking Position : Track your keywords’ rankings in search engines. Are your target keywords improving in rankings over time?
These insights are crucial because they help you understand what people are searching for outside of your website. As a result, you can optimize your content to rank better in search results .
Important: If you’re looking for insights into your overall website performance, we recommend using Google Analytics via the MonsterInsights plugin . It displays all of your analytics data in WordPress as beginner-friendly reports. For more information, check out our guide on How to Install Google Analytics in WordPress !
Analyzing search analytics data opens up gambling database turkey a world of opportunities! It helps you understand your audience, create content they’ll love, and increase your traffic and sales.
You can then tweak your site to provide a better visitor experience. Whether your users are looking for specific products or answers to pressing questions, search analytics can help.
In this guide, we’ll show you two different methods we use to view search analytics in WordPress and gain valuable insights.
How to See Search Analytics in WordPress
What is Search Analytics in WordPress?
Search analytics can help you understand how visitors find and interact with your WordPress site . This data is all about gathering insights that can guide you in creating better content and improving the user experience.
In this guide, we'll cover the two main types of search analytics that we should focus on: Internal search analytics and external search analytics .
In simple terms, internal search analytics shows you what people search for once they’re on your website. On the other hand, external search analytics shows you how visitors find your website through search engines .
Here are some examples of internal research analysis:
Search terms : See exactly what users are typing into the search bar. Are they looking for specific products, blog posts , or answers to common questions?
Search Frequency : Track how often specific search terms are entered to identify the most popular keywords among your audience.
Refined search rate : Track how often visitors refine their search queries. A high level of refinement may indicate that the search results are not meeting their needs.
You may also want to learn about external research analysis, such as:
Top Performing Pages : Identify which pages are getting the most organic traffic. Are your product pages or blog posts getting the attention you expect?
Organic Search Keywords : See which keywords are bringing visitors to your site from search engines. Are users finding your blog posts, product pages, or landing pages?
Ranking Position : Track your keywords’ rankings in search engines. Are your target keywords improving in rankings over time?
These insights are crucial because they help you understand what people are searching for outside of your website. As a result, you can optimize your content to rank better in search results .
Important: If you’re looking for insights into your overall website performance, we recommend using Google Analytics via the MonsterInsights plugin . It displays all of your analytics data in WordPress as beginner-friendly reports. For more information, check out our guide on How to Install Google Analytics in WordPress !