By now, you've probably had more than one contact with them, including through various means, such as a phone call or an in-person visit. This will depend on the brand.
There are several criteria to define how you'll evaluate, score, or advance buy bulk sms service your leads through your sales funnel.
Lead Scoring
Lead scoring is a technique that allows you to score, rank, or classify leads based on their closeness to your buyer persona. This will help you create targeted and personalized content that will result in an effective sale.
“ Lead scoring is a technique that allows you to score, rank, or classify leads based on their closeness to your buyer persona .”
You can use lead scoring with any database you have. It's not a technique used solely within a sales funnel.
When you are in your lead scoring process, it is important that you take into account the following factors:
Proximity of the lead to your buyer persona.
Brand awareness.
Phase of the purchasing process.
Interactions in different media.
Profile Criteria
You can also qualify your leads according to their profile, taking into account aspects such as:
Geographic location.
Purchasing habits.
Age and gender.
This will depend on your goals and strategies. The technique you select should be tailored to your brand and your buyer persona.