How to Sell Product Bundles in WooCommerce (Step by Step)
Posted: Sun Apr 06, 2025 8:40 am
Bundle pricing is a very effective strategy for increasing sales in your online store. In fact, we use it ourselves in our WordPress business.
Take our partner product, Smash Balloon, for example. In addition to selling each social media plugin separately, we also offer them as a bundle. This approach helps customers save money while still getting access to multiple plugins they need.
Product bundles work well because they make shopping easier for your customers. Instead of having to decide which items to buy individually, they can get everything in one convenient package, often at a better price.
In this guide, we’ll show you exactly how to bundle products in WooCommerce, step by step. Whether you’re new to bundles or looking to streamline your existing offerings, we’ve got you covered.
How to Sell Product Bundles in WooCommerce
Do product bundles increase sales?
Want to increase sales on your WooCommerce store ? Product bundles might be just what you need. This simple strategy combines multiple products into a single purchase at a discounted price.
However, don't just take our word for it.
A study shows that the right percentage gambling database vietnam discount can have a huge impact on bundle sales. While a 20% discount is usually not enough to convince customers to choose bundles over individual products, something interesting happens with 45%.
With this higher discount level, customers are more likely to buy the bundle than the individual items. This makes perfect sense – who doesn’t like getting more value for their money?
But bundling success is about more than just choosing a discount percentage. The number of products in your bundle also plays an important role.
For high-ticket items, smaller bundles tend to perform better. If you’re selling lower-priced products, larger bundles tend to yield a higher average order value (AOV) .
Our friend Chris Klosowski (President of Easy Digital Downloads) also shared this interesting observation about bundled products in his expert column :
Without a bundle, a customer might choose Product A when they really need Product B. This often results in a refund request. With a bundle, the customer gets both solutions and can choose the one that suits them best.
Take our partner product, Smash Balloon, for example. In addition to selling each social media plugin separately, we also offer them as a bundle. This approach helps customers save money while still getting access to multiple plugins they need.
Product bundles work well because they make shopping easier for your customers. Instead of having to decide which items to buy individually, they can get everything in one convenient package, often at a better price.
In this guide, we’ll show you exactly how to bundle products in WooCommerce, step by step. Whether you’re new to bundles or looking to streamline your existing offerings, we’ve got you covered.
How to Sell Product Bundles in WooCommerce
Do product bundles increase sales?
Want to increase sales on your WooCommerce store ? Product bundles might be just what you need. This simple strategy combines multiple products into a single purchase at a discounted price.
However, don't just take our word for it.
A study shows that the right percentage gambling database vietnam discount can have a huge impact on bundle sales. While a 20% discount is usually not enough to convince customers to choose bundles over individual products, something interesting happens with 45%.
With this higher discount level, customers are more likely to buy the bundle than the individual items. This makes perfect sense – who doesn’t like getting more value for their money?
But bundling success is about more than just choosing a discount percentage. The number of products in your bundle also plays an important role.
For high-ticket items, smaller bundles tend to perform better. If you’re selling lower-priced products, larger bundles tend to yield a higher average order value (AOV) .
Our friend Chris Klosowski (President of Easy Digital Downloads) also shared this interesting observation about bundled products in his expert column :
Without a bundle, a customer might choose Product A when they really need Product B. This often results in a refund request. With a bundle, the customer gets both solutions and can choose the one that suits them best.