ASO, or App Store Optimization , is the counterpart of SEO for websites and is used to make apps findable in the app stores. By optimizing the app with a clear title, short and long description, relevant keywords and attractive images, it becomes easier for users to find and download the app.
By using ASO, you can make the app rank higher in the search results of the app stores.
2. App Store Advertising (ASA)
In addition to ASO, you can also use App Store Advertising (ASA). You can advertise in the App Store and Google Play Store to reach people who are looking for new apps. By advertising and email industry list optometry being prominently present in the app stores, you increase the chance of a download.
For advertising in the App Store you use the Apple Search Ads platform and for advertising in the Google Play Store you can use Google Ads .
3. Social media
Channels like LinkedIn, Facebook, Instagram and TikTok are perfect channels to reach people organically. Which channel is the best to promote your app mainly depends on the target audience of your app.
In any case, make sure that you have already created social media channels well before the app launch. Invite people to follow your channel and post regular updates about the status of your app and when people can expect the app in the app stores.