5 Twitter Ads Facts You Probably Don't Know January 19, 2015
Posted: Sat Apr 05, 2025 6:25 am
With a potential audience of 284 million monthly active users in September 2014 (23% more than the same period last year), Twitter is striving to consolidate and leverage its potential in the digital advertising market.
In recent months, its advertising offering has been strengthened with the launch of Promoted Videos (in beta) , the introduction of a "Buy" button to complete the purchasing process directly from a tweet (still in testing), and new audience customization options for campaigns, among other new features. Thus, as of February 5th, Twitter had managed to increase its telegram data advertising revenue by 109% in September of last year, reaching $320 million .
But what differential value does Twitter advertising offer compared to other platforms? According to the " Complete Twitter Advertising Manual [Twitter Ads] " published by SocialBro , Twitter is capable of generating leads at a third of the cost of other paid channels . Among its advantages: the ability to appear in the timelines of millions of users and pay only for interactions .
Five facts about the impact and potential of Twitter Ads that you probably don't know
The click-through rate on Twitter Ads is 8 to 24 times higher than the average for Facebook ads.
Promoted Tweets generate a strong association between the message and the brand, with an average 22% increase in message association compared to users not exposed to Promoted Tweets. Even if users don't interact with the tweet, the association between the message and the brand improves dramatically.
Users who engage with Promoted Tweets have a 53% higher purchase intent than those who don't, and an average of 30% higher brand preference. In other words, engagement with Promoted Tweets leads to greater brand preference and purchase intent.
In recent months, its advertising offering has been strengthened with the launch of Promoted Videos (in beta) , the introduction of a "Buy" button to complete the purchasing process directly from a tweet (still in testing), and new audience customization options for campaigns, among other new features. Thus, as of February 5th, Twitter had managed to increase its telegram data advertising revenue by 109% in September of last year, reaching $320 million .
But what differential value does Twitter advertising offer compared to other platforms? According to the " Complete Twitter Advertising Manual [Twitter Ads] " published by SocialBro , Twitter is capable of generating leads at a third of the cost of other paid channels . Among its advantages: the ability to appear in the timelines of millions of users and pay only for interactions .
Five facts about the impact and potential of Twitter Ads that you probably don't know
The click-through rate on Twitter Ads is 8 to 24 times higher than the average for Facebook ads.
Promoted Tweets generate a strong association between the message and the brand, with an average 22% increase in message association compared to users not exposed to Promoted Tweets. Even if users don't interact with the tweet, the association between the message and the brand improves dramatically.
Users who engage with Promoted Tweets have a 53% higher purchase intent than those who don't, and an average of 30% higher brand preference. In other words, engagement with Promoted Tweets leads to greater brand preference and purchase intent.