eBook: LinkedIn for Business (Free Download, 2nd Edition) January 11, 2016
Posted: Sat Apr 05, 2025 6:17 am
Following the success of the first edition of the eBook "LinkedIn for Business: Keys and Strategies to Get the Most Out of It in Corporate Marketing, " published in October 2014, I present the new, fully updated and revamped edition. This new eBook compiles all the new features LinkedIn has implemented over the last year and a half and includes new case studies and tutorials: a book specially designed for you, which you can download completely free .
LinkedIn is not just a social network: it is the largest professional special lead database in the world , with more than 400 million members at the end of 2015. Its users are primarily looking to strengthen their business contacts and are very inclined towards corporate communications.
Yet, LinkedIn is also one of the least-known platforms for corporate marketing , perhaps due to its specialized nature and professional focus, which leads some to still perceive it as the social network for job searches. Nothing could be further from the truth.
What will you find in this eBook?
The new edition of the eBook is intended to serve as a guide for small, medium-sized, and large companies on how to get the most out of LinkedIn as part of their marketing strategy. In "LinkedIn for Business: Keys and Strategies to Get the Most Out of It in Corporate Marketing," you'll find more than 80 pages with :
All the guidelines for successfully creating and launching a LinkedIn Company, Product, or University Page, as well as a corporate group or advertising campaign. Including the new features in group setup and the Campaign Manager that LinkedIn launched in 2015.
More than 45 case studies from small, medium-sized, and large companies on LinkedIn, both in Spain and abroad. With new examples from more sectors.
Step-by-step tutorials to help you get started from scratch and complete the process successfully without any prior knowledge.
LinkedIn is not just a social network: it is the largest professional special lead database in the world , with more than 400 million members at the end of 2015. Its users are primarily looking to strengthen their business contacts and are very inclined towards corporate communications.
Yet, LinkedIn is also one of the least-known platforms for corporate marketing , perhaps due to its specialized nature and professional focus, which leads some to still perceive it as the social network for job searches. Nothing could be further from the truth.
What will you find in this eBook?
The new edition of the eBook is intended to serve as a guide for small, medium-sized, and large companies on how to get the most out of LinkedIn as part of their marketing strategy. In "LinkedIn for Business: Keys and Strategies to Get the Most Out of It in Corporate Marketing," you'll find more than 80 pages with :
All the guidelines for successfully creating and launching a LinkedIn Company, Product, or University Page, as well as a corporate group or advertising campaign. Including the new features in group setup and the Campaign Manager that LinkedIn launched in 2015.
More than 45 case studies from small, medium-sized, and large companies on LinkedIn, both in Spain and abroad. With new examples from more sectors.
Step-by-step tutorials to help you get started from scratch and complete the process successfully without any prior knowledge.