I admit I've heard talk of digital transformation in very non-digital contexts, and even fewer with the intention of transforming (if anything, evolving a little). Sometimes, I've had the impression that it's been used as an excuse to defend an investment in technology (or consulting) because it seems more convincing. I've heard and read multiple definitions, some of which are filled with unfathomable technical jargon, which is difficult to assimilate.
For this reason, and even at the risk of adding nothing but fuel to the debate, today I bring you what I consider to be, or should be, the ten commandments for digital business transformation .
10 keys to digital transformation in the company1. Digital transformation affects all sectors and organizations
The size of the company or institution or its area of activity doesn't whatsapp number list matter. This isn't an issue that only affects "internet" or "technology" companies. It's a cross-cutting process that impacts all economic sectors (although not at the same speed) and directly impacts business competitiveness and requires a change in the business model. And the sooner it's addressed, the better.
This requires companies to constantly adapt. There are no longer goals, no break-even points. And this requires rethinking structures, services, and products, learning to navigate an open economy with numerous disruptive agents and increasingly shorter cycles, in which the lifespan of companies risks becoming increasingly shorter.
Knowledge is no longer the tribute of a few, knowledge is shared
And it spreads in a star-shaped manner, from a few to many and vice versa. Therefore, the key is no longer how much each professional knows, but rather how knowledge is managed internally and collaboratively to maximize collective benefit within the organization.