Smart Bidding by Google Adsuses historical data (the performance of other campaigns or audience signals) to enable AI algorithms to optimize campaigns to increase conversions in real time.
Conversion Maximization ensures that you get netherlands phone number sample the maximum number of conversions within your budget.
Target CPA allows you to set the most optimal price for the target action.
Increase conversion value : Algorithms focus on getting more value for conversions. That is, it is not the quantity that matters, but the quality.
Target ROAS will help you achieve the highest conversion value while maintaining a fixed return on ad spend.
Although smart bidding strategies were introduced in 2019, they are still relevant today. If you haven’t learned how to work with Smart Bidding yet, 2025 is the perfect time to do so. Thanks to this, you will be able to optimize costs, save time, and attract as many high-quality leads as possible.
Using Multiple Channels for PPC Advertising
Another PPC trend in 2025 is the use of a multi-channel approach to advertising. On average, multi-channel campaigns have an engagement rate of18.96%, while single-channel ones have only 5.4%.
If you rely on just one advertising channel to reach your target audience, then you are missing out. Explore other tools to expand your reach and increase your revenue.
For example, while working on a projectpiraeusbank.ua (Winbank), Webpromo specialists were faced with the task of increasing the number of cards issued in the banking application. For this purpose, a combined promotion strategy was developed:
"We interacted with users on several platforms to reach the target audience as much as possible. The main source of downloads for Android devices were UAC campaigns. We also "caught" users by target queries in Google search and on social networks with the help of interesting messages,"Dmitry Zagorulko, PPC Team Lead Webpromo.
TOP 9 PPC Trends That Will Take Your Campaigns to the Next Level in 2025
Audience Segmentation to Increase ROAS
If you are tired of spending sky-high budgets on PPC advertising and getting little return on investment, then in 2025 it is worth breaking this vicious cycle. Segmenting your audience based on demographics, behavior, and user preferences will help you do this.
Advertising that meets the needs of each audience segment will drive more conversions and increase your ROI:
For each audience segment, create a list of keywords that match the needs and interests of that user group. This will increase the relevance of your ads and improve their quality score.
Personalize your ads with images, sentences, and speech patterns. For example, to promote a children's online store, it's worth emphasizing the benefits that parents will receive - saving money, developing the child, etc.
Test and optimize your campaigns regularly to identify the most effective audience segments.
Read also : Contextual Advertising Audit: Everything You Need to Know
Conclusions
The recipe for successful PPC campaigns in 2025 is simple: the faster you adapt to global changes, the higher your ad will rank in search results. Attract users' attention with new ad formats, experiment with different platforms, and don't be afraid to delegate day-to-day tasks to AI.
So, are you ready to transform your PPC campaigns in 2025?
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