based on the most strategic vision, because in many markets the company sells to individuals with specific names and surnames. To do this, the market must be segmented based on the needs covered or problems solved by each product or service, both in its basic version (use or uses for which the product or service has been designed) and in its expanded version.
In summary, to segment the market we start from a broadly defined group and then move on to increasingly detailed subgroups of consumers who are looking for the same set of attributes or benefits in the product.
These subgroups are different in phone number database australia terms of purchasing behavior, growth potential, profitability and competitive intensity.
Finally, remember that your ability to segment the market is a competitive advantage over your competition. There will always be small segments or market niches that are in the growth phase or are neglected. Finding them, exploiting them, and becoming strong in them should be one of your constant tasks in order to maintain the long-term survival of your business .
To do this, avoid focusing on market segments where you have to resort to highly specialized personnel.