In short, make sure you take into account the 'rules of the game' and design your video with the 'sound off' idea in mind. And, you've probably heard it before, but make sure your branding is recognizable from the start and that the message of your story is clear within a few seconds.
Content consumption on social media
Your content can only be successful if your target group is receptive to it. And that job function email database is strongly related to the moment at which the content is consumed. Within daily dialogues we like to work with a methodology that was previously used a lot by Facebook. The methodology of ' On the go, lean forward and lean back '. What do we mean by that?
On the go
During 'on the go' moments you are on the move and have little time. You quickly check your mobile before the next meeting starts, before you get on your bike or in the car or during rest moments during your journey (obviously not while moving). At these kinds of moments the focus is mainly on the feed of your social media channels and you have little time to really absorb the content. In short, as a brand you can mainly use this moment to quickly grab attention with a short simple message and as a first hook in the (retargeting) relationship with the user.
Lean forward
During the 'lean forward' moments your audience has a little more time, for example during a short break. Time to absorb a story, for example, or a short video.