3. Dare to stand for something (in business)
Are you a grey mouse online and do you agree with everyone? Then people quickly scroll on. What a waste! By mapping out your opinions on your main topic and really standing up for an idea, you make a few enemies, but many more friends. Strong positions increase your visibility. It generates attention and you speak to people who can identify with you and therefore like to buy from you (often because of recognition or a good feeling). And those few enemies, you keep. The more often you do this, the thicker your skin.
4. Strategy helps!
Whether you have set it up very actively or use it unconsciously: strategy helps. Maybe you have an unconscious LinkedIn strategy, maybe you have it neatly on paper. However you approach it: a strategy ensures that the effort you put in is also returned to you and that you remain clear in your approach and message. This way you also stay closest to yourself and most authentic.
It is important that you choose a strategy that suits you and is feasible so that you can apply it consistently.
5. Be consistent
Consistency is everything: in healthy eating, exercising, sleeping, in your work and c level executive list certainly in your presence on social media. Does the idea of posting 5x a week stress you out? Then let it be. Start small, but make sure you have a rhythm, so people know not only what to expect from you, but also when.
By responding for fifteen minutes a day and posting structurally, you ensure visibility and reliability with your followers. A social media break can work great for your peace of mind and quality of life. But make sure you have a number of posts ready. It is smart not to interrupt your social media cycle as an entrepreneur if it is not necessary.
6. Share value for your target audience
The most important way to show yourself is by delivering value. Always, in every post, in every comment and in every private message. Adding value from your field and expertise shows what you can do, what you stand for and in doing so you immediately help the reader a little further.
Don't let that go, no matter how tempting it is sometimes. Don't go for the most likes or the viral posts , but choose your ideal customer. You do it for him or her. You don't have to jump on every trend and please everyone . Look at your ideal customer. By delivering value, people who appreciate that value will automatically come to you. It is the best way to do lead generation.
7. Show your personality