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Three surprisingly crucial themes

Posted: Sat Dec 21, 2024 4:45 am
by Arzina699
The main question was: what will be the impact of important, current technological trends on the raison d’être of organizations and marketing; on leadership, collaboration, required skills and recruitment, and finally the social responsibility of organizations?

Take a moment to reflect on the race to the future

I share the combination of insights from desk research and 18 interviews with you here.

Surprise: Ethics and Social Responsibility
If you start a study on behalf of an ICT consultancy firm, and you start from the idea that trends such as machine learning , IoT, Digital Platform thinking, blockchain and Quantum Computation will have a strong impact on life and work in organizations, you expect certain outcomes.

What you wouldn't really expect is that social responsibility and ethics are mentioned by almost all 18 visionaries interviewed as crucial for future success.

I think that's where the biggest change is: from 'profit' it goes to 'purpose' and from 'I' it goes to 'together'. I think we're mainly going to transform from 'I' to 'we'. – Mounia Houari , blogger and Head of People Development at Motion10.

However, the fact that socially and ethically responsible conduct is becoming increasingly important is one thing .


What you certainly don't expect is that three more israel telegram data or less philosophical themes will emerge afterwards as the themes that will really make the difference. Self-actualization, self-management (with a twist) and self-insight will largely determine your relative success and added value - as a person and for the organization you are part of.

Purpose alignment pyramid self-actualization the impact of innovation the impact of technologyThese three clearly linked themes together form a model that can help you to continuously improve your own success and effectiveness. The 'Purpose Alignment Pyramid' can work as a talking picture and as a mental model for organizations and individuals. For convenience, we start at the top of the pyramid.

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Theme 1: Self-actualization
Self-actualization means increasing your own potential, and realizing more and more of that potential. Isabel Moll-Kranenburg , responsible for Microsoft's Cloud & Enterprise portfolio, described it as follows during our interview:

“[…] to get the maximum potential out of yourself. Out of you as a person, and out of you as an organization. That means that you have to think about things like: what do I want to achieve?” Individuals and companies that sincerely pursue this for themselves, their colleagues and their customers, will soon define the new standard.