The four best uses of marketing automation tools

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Every business needs to do marketing, but even more so for SMEs who want to keep up with their larger and better-known competitors in today's dynamic markets. To reach potential customers with their marketing, companies use various online channels such as email marketing, inbound marketing and social media marketing.

How can small businesses go about this? Tracking and optimizing campaigns across multiple channels is extremely time-consuming, but if they don't do it, SMBs may not achieve their goals of increased sales and long-term, stable customer relationships.

This is where marketing automation tools come in. They take over japan business mailing list routine tasks so you have more time to work on your strategy and improve the performance of your marketing campaigns.

In this article, we'll take a closer look at some of the key uses and benefits of marketing automation platforms. How can they help improve customer experience and drive business growth? Let's take a look.

What are marketing automation tools used for?
Marketing automation software is the umbrella term for a range of tools that can be used to automate routine marketing tasks . For example, an email marketing platform can help you automatically send follow-up emails or drip marketing campaigns to qualified leads. Marketing automation also includes things like automatic lead capture, lead scoring, and A/B testing. Companies often integrate their marketing automation tools with CRM (customer relationship management) software to get a holistic picture of their customer data and lead management.