Page 1 of 1

entify three groups of key target users

Posted: Mon Dec 23, 2024 9:18 am
by shamimhasan07
Here we were releasing a new version of KOMPAS-3D at ASCON. As always, it was very well protected: hardware protection keys, software protection keys, network tracking, etc. But it still didn’t help: before we had time to release the distribution to the market, hacked versions began to spread. Why? Because there was an open beta testing period, and hackers were able to obtain and hack the new version of the program.

Therefore, our position is as follows: we love you and trust you, but be prepared for the phone number in vietnamese consequences if anything happens. ASCON has legal representatives who protect and represent our interests in relation to copyright in courts and investigative bodies if necessary.

Let's discuss your clients in more detail: what are the most significant users, projects or objects that you have recently acquired?

We id:

1. The civil engineering segment and design in the interests of multi-story housing builders. We call them developers. It is clear that there are not only the developers themselves, but also design organizations that work in their interests.

2. Organizations that act as design contractors for government customers.

3. Industrial construction segment: industrial holdings themselves, which have design organizations or design and engineering departments within them. And, of course, independent design institutes that work for the needs of these holdings.

So we have quite a lot of different users from different segments. There are a decent number of construction holdings that are not yet ready for us to talk about them publicly. I don’t really understand what this is connected with.

And we write about those who are not against publicity, we publish cases about them. Well, for example, here is a public story: our user was "ProGorod" from the VEB.RF structure. They successfully use Renga and distribute it among their contractors.

How do you track where your customers come from? How do you evaluate this? Does the import substitution factor or marketing and partner sales work?

I would say that marketing and the partner channel work first and foremost. That is, from the first year of entering the market, we launched advertising, held events, and we had more and more users. By 2022, we had about 800 commercial users of various sizes: from metallurgical holdings to design organizations and small-scale workshops. This is despite the fact that Renga MEP appeared only in 2018.