Data-driven decisions

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Many companies use CRM and marketing automation tools to create tailored and individualized marketing campaigns. This is incredibly important because 71 percent of consumers today expect brands to provide them with personalized service.

First, segment your customer base based on past purchases, online activity, and other criteria—your marketing automation software can help you with this, too. Then you can send each group tailored content, product recommendations, and offers.

With a CRM, you can even automate your email marketing so that each person receives specific emails based on their interaction with your previous messages. Let's say someone opens one of your emails, clicks the CTA button, and visits a product page, but doesn't make a purchase. Your CRM can then automatically send that person a customized offer for that japan auto whatsapp number south africa product to entice them to buy.

Workflow automation not only improves your lead nurturing, but also helps you get in touch with inactive leads or hesitant customers and thus improve customer loyalty.

Tracking the Customer Journey
Standard CRM systems for startups give you a comprehensive overview of each contact's customer journey. Many platforms even display this path graphically, so you can see where a person is in the sales funnel. You also get insight into their previous purchases and interactions with your company.

A wide variety of departments benefit from this information – from customer support to marketing to sales.

How?

First of all, a CRM helps your support team to better respond to your customers' complaints and problems. Team members have all the necessary information at their fingertips to handle requests more efficiently and quickly.

Your sales team, in turn, has a close eye on the customer journey and can identify gaps in the sales strategy that are causing customers to churn. Are there any friction points in your sales process? Thanks to your CRM software, your team can address these and remove them to increase the conversion rate.