Do some research into your client's interests: news related to your sector and see who did or wrote something interesting recently. These are great ideas to start drawing your tone and feeding your blog. Did you find something interesting? Write your point of view as a comment or critique on it, adding your own analysis. Take advantage of portal posts to contextualize trends and news from other industries in your area of operation.
Talk to experts in the field and ask for help generating ideas. Find the problems your audience faces and help them solve them. Ask your readers what they would like to read about!
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Learn about search engine optimization (SEO)
Many professionals don't possess this knowledge, but you'll be at least two feet ahead of your competition. Search engine optimization, also known as SEO, are techniques used to ensure that your content is at the top of organic searches on search engines . This is extremely important for the simple fact that less than 2% of all clicks end up going to the second search page for any term.
The top three positions are responsible for receiving almost 55% of all clicks, so your goal is to occupy one of those positions. This strategy consists of several optimizations that should be made not only to your content, but also to your site.
A good title is the soul of the business
Your title is the first and perhaps only impression your potential reader will have. A good title can convert your visitor into a reader and the rest of the article should serve to confront that expectation. The title should not only be able to grab attention, it should also briefly communicate an entire article in order to draw the reader's attention to your text.