Connect young people by communicating your own ideal
Posted: Mon Dec 23, 2024 9:07 am
Social entrepreneurship and digital platforms
The form of protest has changed since the 1960s. We see a shift from barricades to social entrepreneurship and of course the rise of digital platforms where young people speak out online for and against all kinds of topics. Think of the support for start-ups such as bunq.nl that offer a 'young' alternative to large, impersonal banks.
You can also think of the popularity of clothing store and brand Patta , which is based on a rebellious and idiosyncratic history. And of course the Youth Food Movement , founded by young people, which advocates a ' good , clean and fair food system'. Or what about the activist platform Avaaz.org , which knows how to use clicktivism (passive protest by clicking a mouse) embraced by young people in a valuable way for agenda setting and influencing policy?
screenshot avaaz
Young people sympathize with new and idiosyncratic ideas. They are young, unhindered by previous experiences, and therefore look at current, routine situations with a fresh eye. Because of that same how to get free email database lack of experience, they are not always able to imagine a better situation or alternative approach. They therefore sympathize with parties that can.
Do you want young people to take you to their hearts? Then actively communicate your own ideal and break with existing conventions that you do not agree with. Offer young people the opportunity to choose their 'own' path with your brand or service.
2. Communication: stay real, but feel free to be fake
Every day we are bombarded with retouched photos, unrealistic videos and embellished stories. Maybe your organization is also fully participating in this? It doesn't matter, because to what extent does what is 'real' or 'fake' still matter? If you grow up as a young person in a strongly integrated online and offline environment, it is difficult to get a grip on what is 'real' anyway. Online has always been a tangle of fiction and reality. Continuously distinguishing between what is fake and what is real is almost impossible.
The form of protest has changed since the 1960s. We see a shift from barricades to social entrepreneurship and of course the rise of digital platforms where young people speak out online for and against all kinds of topics. Think of the support for start-ups such as bunq.nl that offer a 'young' alternative to large, impersonal banks.
You can also think of the popularity of clothing store and brand Patta , which is based on a rebellious and idiosyncratic history. And of course the Youth Food Movement , founded by young people, which advocates a ' good , clean and fair food system'. Or what about the activist platform Avaaz.org , which knows how to use clicktivism (passive protest by clicking a mouse) embraced by young people in a valuable way for agenda setting and influencing policy?
screenshot avaaz
Young people sympathize with new and idiosyncratic ideas. They are young, unhindered by previous experiences, and therefore look at current, routine situations with a fresh eye. Because of that same how to get free email database lack of experience, they are not always able to imagine a better situation or alternative approach. They therefore sympathize with parties that can.
Do you want young people to take you to their hearts? Then actively communicate your own ideal and break with existing conventions that you do not agree with. Offer young people the opportunity to choose their 'own' path with your brand or service.
2. Communication: stay real, but feel free to be fake
Every day we are bombarded with retouched photos, unrealistic videos and embellished stories. Maybe your organization is also fully participating in this? It doesn't matter, because to what extent does what is 'real' or 'fake' still matter? If you grow up as a young person in a strongly integrated online and offline environment, it is difficult to get a grip on what is 'real' anyway. Online has always been a tangle of fiction and reality. Continuously distinguishing between what is fake and what is real is almost impossible.