Business Data

Content
Client
Linked data from CoMagic and Weborama
Tracked conversions in Microsoft Dynamics
Compared application data using CoMagic
Results
Client
MR Group is one of the leaders in residential and telegram codes list commercial real estate development in Russia. To build effective communication with potential clients, the company's marketers tracked how each media plan tool handles intermediate stages of conversion. To do this, they linked visitor portraits from Weborama and their requests from CoMagic.

Conversion to call
Conversion to visit
Conversion to sales
Attribution in the link "conversion to call - conversion to visit - conversion to sale" is arranged in the company according to the first click / last click model . From the Weborama service, MR Group digital specialists receive buyer portraits, soft ID, which allow segmenting the audience. And from CoMagic - notifications about requests. This data is linked to each other: it becomes clear which type of request (and source) corresponds to a particular client portrait.


Linked data from CoMagic and Weborama
The integration was set up using the CoMagic script add-on and sending http notifications to the server.

It included the following parameters:

cp conversion page (Weborama communicates it to the client depending on the notification event and individual settings);
client site ID (Weborama communicates it to the client uniquely for each account);
site identifier client_id (Weborama reports it to the client uniquely for each site);
Weborama ID (AFFICHE_W) - dynamic parameter {{visitor_properties.Weborama_ID}}.