How to Fix Keyword Cannibalization on Your Site
Posted: Sat Dec 21, 2024 4:43 am
Once you have identified that there are cannibalization issues on your site, it is time to fix them.
But first of all, you need to understand that there is no “one size fits all” approach to correcting the situation and that the path to solving the problem depends greatly on individual circumstances.
Simply put, the way to solve cannibalization free turkey number for whatsapp for one site will probably not be the same as for another website.
That said, there are common fixes you can resort to when the time is right. These include...
If you find that your site has multiple pages with the same intent, and you only need to keep one of them active, the best way to fix the problem is usually to implement a 301 redirect .
Once you have identified the most powerful of the cannibalizing pages (to help you identify them, consider inbound links to the pages, organic visibility through other terms, and historical traffic as useful signals), simply remove the other pages and 301 redirect their URLs to the remaining page.
This is usually the easiest way to solve cannibalization problems.
Be sure to also update any internal links pointing to the removed pages, but other than that, you should see the removed URLs drop out of Google's index within a few weeks.
Canonicalization
Sometimes you don't have the option to remove the cannibalized pages and keep just one.
It could be a landing page for a PPC campaign, great content from a user experience perspective, or the CMS has duplicated the page, or any other reason.
In this case, consider using canonicalization to help you solve the problem. This will allow you to select the page that should be ranked as the primary page on the SERP, ensuring that ranking signals, such as link equity, are attributed to the canonical page.
You won't have to remove any pages and users will still be able to access them.
But first of all, you need to understand that there is no “one size fits all” approach to correcting the situation and that the path to solving the problem depends greatly on individual circumstances.
Simply put, the way to solve cannibalization free turkey number for whatsapp for one site will probably not be the same as for another website.
That said, there are common fixes you can resort to when the time is right. These include...
If you find that your site has multiple pages with the same intent, and you only need to keep one of them active, the best way to fix the problem is usually to implement a 301 redirect .
Once you have identified the most powerful of the cannibalizing pages (to help you identify them, consider inbound links to the pages, organic visibility through other terms, and historical traffic as useful signals), simply remove the other pages and 301 redirect their URLs to the remaining page.
This is usually the easiest way to solve cannibalization problems.
Be sure to also update any internal links pointing to the removed pages, but other than that, you should see the removed URLs drop out of Google's index within a few weeks.
Canonicalization
Sometimes you don't have the option to remove the cannibalized pages and keep just one.
It could be a landing page for a PPC campaign, great content from a user experience perspective, or the CMS has duplicated the page, or any other reason.
In this case, consider using canonicalization to help you solve the problem. This will allow you to select the page that should be ranked as the primary page on the SERP, ensuring that ranking signals, such as link equity, are attributed to the canonical page.
You won't have to remove any pages and users will still be able to access them.