Gamification in a company: A tool to win
Posted: Mon Dec 23, 2024 8:37 am
gamiblog
Table of Contents
What is gamification in a company?
What are the keys to gamification in a company?
Strengths of gamification in a company.
Incorporating gamification into a company is one of the communication challenges of the 21st century. That is why, at Uzink, as experts in marketing and branding consulting, we want to talk a little more about gamification in a company as a highly valuable tool for building loyalty.
What is gamification in a company?
Gamification in a company consists of using the dynamics of games to apply them in the corporate environment in order to create a mechanism of union and loyalty with the brand, in addition to other objectives . In short, it is about offering the user a fun experience that makes them participate in the business activity.
What are the keys to gamification in a company?
Based on traditional games, gamification should emphasize:
The dynamics of the game . Its objective is to get the user korean mobile phone number involved and having fun so that he/she doesn't give up, and thus can advance in level, earn points, get prizes...
The game process. This is where each user's personal motivations for continuing are found. These will be the rewards and recognition achieved.
The elements of the game. These will be the player avatars, the accumulated points, the labels, the badges…
Taking advantage of playful techniques and mechanisms will help to ensure that the target audience approaches the information with greater motivation . Therefore, the way in which the game is created and presented must be key. It must be coherent, attractive and faithful to the brand's values.
Strengths of gamification in a company.
> Awakens and maintains the attention of the target audience.
> Creates an ideal setting for messages to be more effective.
> Involves users in a fun and attractive dynamic.
> Increases brand loyalty levels.
> Reduces business costs.
Not everything is worth it when it comes to gamification in a company. To create a game we can only think about the entertainment part, but for its application in the business field we must also think about whether it meets a strategic objective (external or internal communication). At Uzink we believe that gamification in a company is a tool with great benefits to explore and take advantage of. Do we talk or play?
Table of Contents
What is gamification in a company?
What are the keys to gamification in a company?
Strengths of gamification in a company.
Incorporating gamification into a company is one of the communication challenges of the 21st century. That is why, at Uzink, as experts in marketing and branding consulting, we want to talk a little more about gamification in a company as a highly valuable tool for building loyalty.
What is gamification in a company?
Gamification in a company consists of using the dynamics of games to apply them in the corporate environment in order to create a mechanism of union and loyalty with the brand, in addition to other objectives . In short, it is about offering the user a fun experience that makes them participate in the business activity.
What are the keys to gamification in a company?
Based on traditional games, gamification should emphasize:
The dynamics of the game . Its objective is to get the user korean mobile phone number involved and having fun so that he/she doesn't give up, and thus can advance in level, earn points, get prizes...
The game process. This is where each user's personal motivations for continuing are found. These will be the rewards and recognition achieved.
The elements of the game. These will be the player avatars, the accumulated points, the labels, the badges…
Taking advantage of playful techniques and mechanisms will help to ensure that the target audience approaches the information with greater motivation . Therefore, the way in which the game is created and presented must be key. It must be coherent, attractive and faithful to the brand's values.
Strengths of gamification in a company.
> Awakens and maintains the attention of the target audience.
> Creates an ideal setting for messages to be more effective.
> Involves users in a fun and attractive dynamic.
> Increases brand loyalty levels.
> Reduces business costs.
Not everything is worth it when it comes to gamification in a company. To create a game we can only think about the entertainment part, but for its application in the business field we must also think about whether it meets a strategic objective (external or internal communication). At Uzink we believe that gamification in a company is a tool with great benefits to explore and take advantage of. Do we talk or play?