Brand architecture is the way a company's different brands are organised and presented to the market. As companies grow, brand management becomes more complex. New companies, new services, new products...
There comes a time when it is necessary to stop and carry out a strategic consultancy to continue growing. That is why, from the Uzink blog, specialized in branding consultancy , we want to share the 3 most common types of brand architecture with some visual examples that help us understand their advantages and disadvantages.
Table of Contents
What is brand architecture?
Why is it important?
Benefits of having a correct brand architecture
Defining the brand ecosystem
Types of brand architecture: monolithic, endorsement and multi-brand.
Monolithic brand architecture
Endorsed brand architecture
Multi-brand architecture
What brand architecture suits your company?
What is brand architecture?
Brand architecture is the structure of a company korea phone number sms towards the market. It is the hierarchy, the roles and the way of relating between the brands of one or a group of related companies.
Brand architecture is therefore a strategic and creative tool with a great capacity to distinguish and generate value. In this way, different audiences can better understand and differentiate the offer and the organization itself optimizes its processes and communication actions.
To understand why companies develop a brand architecture and how it helps them improve their market positioning, it is necessary to understand that organizations grow in a disorderly manner over time. This weakens the organization and the image they end up transmitting is chaotic and disordered. Properly managing brand architecture changes this situation until it becomes a fundamental and beneficial tool for different brands.
Brand architecture determines how your customers will perceive your company – whether they will see your products and services as a cohesive group or as a mishmash of different offerings. Essentially, brand architecture is the arrangement and relationship between various brands.
It is a key business decision that determines how your company will be positioned in the market. The brand architecture strategy will depend on a number of factors such as the company's objectives, target markets, and resources. It is essential to understand the nature of your business and the market in which it operates before choosing a brand architecture.