Elon Musk’s Twitter Rebranding Mistakes – What We Can Learn From It
Posted: Mon Dec 23, 2024 8:20 am
Since Elon Musk took over the reins of the social network Twitter after its acquisition for 44 million dollars in October 2022, controversy has been the order of the day due to the controversial (not very well received by users) changes to the platform. Something that was certainly not coming was the bold rebranding of Twitter now called "X" but was it really necessary? At Uzink, as experts in branding and brand positioning, we tell you all about the successes and failures regarding the new face of Twitter. Shall we begin?
Table of Contents
How did Twitter's branding evolve?
Twitter's rebranding: a success or a grave mistake?
Choosing the right time for a rebranding
Respect the brand's personality
Internationalization of the Brand
Trademark registration
Strategy to announce rebranding
Conclusion
How did Twitter's branding evolve?
Since its inception, this social network has projected a korea phone number consistent and effective brand image. Both in its concept and in its graphic representation, Twitter's branding has been impeccable.
The origin of the branding and logo dates back to the early days of the platform. In short:
Naming: Twitter comes from the English verb “to tweet”, which refers to the sound that birds make, which in Spanish would be “twitter” or “trill”. The name was intended to communicate that the messages on the platform were short, fast and constant, alluding to the birds’ chirps. Simple, memorable and with a strong message. Could there be a better example of a good name?
Color: Blue has been a signature color of the brand since its inception. Although there have been minor variations in the shade over the years, blue has remained the primary color associated with the platform.
First logo: In its early days, the logo depicted a more detailed bird with the name “Twitter” below it.
The evolution of the bird: Over the years, the bird was simplified and modernized. It went through several iterations before arriving at the design that many know. With each version, the design was more stylized and minimalist than the previous one without leaving aside its essence.
In their latest logo version, they opted to exclude the platform’s name and just use the already iconic bird silhouette. The idea was that the bird was already recognizable on its own and there was no need for it to be accompanied by text. Spoiler alert – they were right.
Table of Contents
How did Twitter's branding evolve?
Twitter's rebranding: a success or a grave mistake?
Choosing the right time for a rebranding
Respect the brand's personality
Internationalization of the Brand
Trademark registration
Strategy to announce rebranding
Conclusion
How did Twitter's branding evolve?
Since its inception, this social network has projected a korea phone number consistent and effective brand image. Both in its concept and in its graphic representation, Twitter's branding has been impeccable.
The origin of the branding and logo dates back to the early days of the platform. In short:
Naming: Twitter comes from the English verb “to tweet”, which refers to the sound that birds make, which in Spanish would be “twitter” or “trill”. The name was intended to communicate that the messages on the platform were short, fast and constant, alluding to the birds’ chirps. Simple, memorable and with a strong message. Could there be a better example of a good name?
Color: Blue has been a signature color of the brand since its inception. Although there have been minor variations in the shade over the years, blue has remained the primary color associated with the platform.
First logo: In its early days, the logo depicted a more detailed bird with the name “Twitter” below it.
The evolution of the bird: Over the years, the bird was simplified and modernized. It went through several iterations before arriving at the design that many know. With each version, the design was more stylized and minimalist than the previous one without leaving aside its essence.
In their latest logo version, they opted to exclude the platform’s name and just use the already iconic bird silhouette. The idea was that the bird was already recognizable on its own and there was no need for it to be accompanied by text. Spoiler alert – they were right.