Use GIFs in your posts
Posted: Mon Dec 23, 2024 8:16 am
5.
Many social networks have libraries of animated GIFs that you can leverage for your content. They are a simple and effective way to generate eye-catching posts with little effort or investment of resources.
A good example is skincare brand Frank Body , which frequently uses GIFs on X. A quick glance at their feed shows how they connect with their audience through dynamic, visually appealing tweets.
Frank Body's account
6. Show what's behind the scenes
No matter which platform you choose, sharing what goes on behind the scenes is an effective way to connect with your audience. You can show how your product is made, give a tour of your offices or warehouse, or show the steps to setting up your pop-up shop.
Sustainable swimwear brand Seea shows some of the action from its warehouse via Instagram Reels. This also humanizes the brand and shows the people behind its operations team.
See Instagram
Designer Tery D'Ciano shows the creative canada phone number sample process behind her handmade clothing. Her engagement posts on social media allow her followers to see how her products are born, making them feel more connected and a part of the process.
Terry D'Ciano 1
7. Use the right #hashtags and be part of the conversation
Hashtags have organized much of social media around conversations, making it easy to participate in discussions and events relevant to your brand.
Of course, not all channels perform equally when it comes to hashtags. Here are some recommendations based on research:
X: Posts with a single, well-chosen hashtag tend to generate more engagement than those with three or more.
Instagram: Posts, on the other hand, have higher engagement when they use multiple hashtags , even 10 or more in a single post.
Facebook: Posts perform better without hashtags
If you know you have a big event coming up, you can prepare engagement posts in advance so you’re ready when the time comes. The more targeted and relevant your content is, the better. For example, if you run a fashion brand, you could do live coverage commenting on celebrities’ looks at a high-profile event.
Most of these events usually have official hashtags that you can use to join the conversation. However, the key is not to simply take advantage of the hashtag, but to participate in an authentic way. Contribute meaningful and natural content that really enriches the discussion.
Many social networks have libraries of animated GIFs that you can leverage for your content. They are a simple and effective way to generate eye-catching posts with little effort or investment of resources.
A good example is skincare brand Frank Body , which frequently uses GIFs on X. A quick glance at their feed shows how they connect with their audience through dynamic, visually appealing tweets.
Frank Body's account
6. Show what's behind the scenes
No matter which platform you choose, sharing what goes on behind the scenes is an effective way to connect with your audience. You can show how your product is made, give a tour of your offices or warehouse, or show the steps to setting up your pop-up shop.
Sustainable swimwear brand Seea shows some of the action from its warehouse via Instagram Reels. This also humanizes the brand and shows the people behind its operations team.
See Instagram
Designer Tery D'Ciano shows the creative canada phone number sample process behind her handmade clothing. Her engagement posts on social media allow her followers to see how her products are born, making them feel more connected and a part of the process.
Terry D'Ciano 1
7. Use the right #hashtags and be part of the conversation
Hashtags have organized much of social media around conversations, making it easy to participate in discussions and events relevant to your brand.
Of course, not all channels perform equally when it comes to hashtags. Here are some recommendations based on research:
X: Posts with a single, well-chosen hashtag tend to generate more engagement than those with three or more.
Instagram: Posts, on the other hand, have higher engagement when they use multiple hashtags , even 10 or more in a single post.
Facebook: Posts perform better without hashtags
If you know you have a big event coming up, you can prepare engagement posts in advance so you’re ready when the time comes. The more targeted and relevant your content is, the better. For example, if you run a fashion brand, you could do live coverage commenting on celebrities’ looks at a high-profile event.
Most of these events usually have official hashtags that you can use to join the conversation. However, the key is not to simply take advantage of the hashtag, but to participate in an authentic way. Contribute meaningful and natural content that really enriches the discussion.