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Choose the right platforms to publish and promote your content

Posted: Tue Mar 18, 2025 3:48 am
by sakib40
Before you start writing and planning a content marketing strategy, taking photographs, or illustrating your content, you need to identify where you're going to publish it so it can spread from there. The best place for your content to reside is on your blog or website, as Jordi OrdoƱez recommended in an interview for this blog:

I don't recommend generating content on social media. I recommend bc data malaysia sharing and making it viral on social media. The content should be on your website or blog.

When it comes to web content management systems (CMS) , WordPress is the most popular choice. Other alternatives include Drupal, Joomla, Adobe CQ, TeamSite, and Sitecore.

If you produce audiovisual content , such as videos, there are hosting services designed specifically for this purpose, such as BrightCove, Ooyala, Kaltura, and Limelight. Some recommend uploading videos directly to sites like YouTube or Vimeo to facilitate sharing on other social networks. In your case, when planning a Content Marketing strategy, you should evaluate which of these options best suits your objectives.

Once the content hosting platform is decided upon, the next step is to define the platforms for promoting and distributing the content. This is accomplished by answering two essential questions.