B2B blog and social media, the perfect combination to attract customers

[mouakter13]

What makes a perfect email campaign? This is a question that has had very different answers to date, as it is not known how the recipient of an email will react to a newsletter . We may send 300 and only 40 of our contacts open them, and the following month almost all of them read them. It is not an exact science.

However, we do learn techniques and tips that help to optimize an e-mailing strategy , such as the one proposed by Neil Patel, founder of KISSmetrics and one of the most influential people on the web, according to The Wall Street Journal. This Content Marketing guru outlines a series of simple but effective strategies when launching an e-mail advertising campaign italy business mailing listor reporting on the latest developments within a company.

Since 91% of consumers check their email at least once a day, it's important to get their attention with the subject line alone. Patel advises using words like News, Free, Video, Alert, Bulletin , and others, and never repeating titles to get the email opened by the recipient. Otherwise, there's a good chance it will end up in the spam folder , as happens with 4 out of 10 emails that aren't relevant.

Once the email is opened, the key is to be visually different . Using more images than text helps to make navigation quick and attractive. In addition, if these images are light, they will load more quickly and the email will almost certainly be read. On the other hand, if we prefer more text, it is important to use short paragraphs and bullet points that prioritize the information at a glance.

The global expansion of smartphones is already a fact, which is why he also emphasizes the use of a responsive newsletter that adapts to the size of the device where we read it. 48% of emails are opened on mobile phones and 69% are deleted if they are not well optimized, says Patel. The author has even studied the size that CATs ( call -to-action ) should have within a newsletter (between 45-57 pixels) in order to adapt to the size of a finger and be easy to click on from a mobile phone.