Why content marketing is important for your startup
Posted: Mon Dec 23, 2024 6:59 am
Content marketing is a low-cost tool to promote your startup. Low cost doesn’t mean easy. It requires a lot of perseverance to have a blog that helps you sell more.
Carlos Bravo5
Sooner or later I had to write this post. Not only because of my challenge to publish a post a day during 2012. Content marketing is not an online invention, since it already existed before the Internet was born. Twenty years ago it was a much bigger investment than it is today. Just think of the costs behind the Pirelli Calendar or the Michelin Guide, which are two of the best-known examples of offline content marketing.
Start-ups and blogs
You won't have a branding plan like the two companies mentioned above overnight, but launching a blog can make an impact. Creating blog posts is a quick (but not easy) way to get started with content marketing.
It's not easy to create a blog and not give up after the first journalist emails week . If it were, everyone would be doing it and in the end it wouldn't help you stand out. Before we start, let's talk about the 3 types of blogs you can choose from:
CEO blog : As the name suggests, this is a blog written by the CEO or one of the founders of the start-up. It is a personal blog used to share information about product development and other news from the sector in which the company operates. A good example is Carlos Blanco's blog .
Corporate blog : This type of blog is directly related to the company. It typically has the colors and logo of the startup and is located under “yourstartup.es/blog” or “blog.startup.es”. It does not mean that you should use it as a place to post press releases. It is a place to share non-commercial content about the sector. A good example is the Territorio Creativo blog .
Community blog : a good way to attract your target audience is through a community blog. You share value-added content but without giving it the appearance of a corporate blog. This doesn't mean that you should hide it, since you are already legally obliged to mention it in the legal notice. Gente E-commerce is a blog that we have set up with Javier Echaleku from Logocomunica .
Carlos Bravo5
Sooner or later I had to write this post. Not only because of my challenge to publish a post a day during 2012. Content marketing is not an online invention, since it already existed before the Internet was born. Twenty years ago it was a much bigger investment than it is today. Just think of the costs behind the Pirelli Calendar or the Michelin Guide, which are two of the best-known examples of offline content marketing.
Start-ups and blogs
You won't have a branding plan like the two companies mentioned above overnight, but launching a blog can make an impact. Creating blog posts is a quick (but not easy) way to get started with content marketing.
It's not easy to create a blog and not give up after the first journalist emails week . If it were, everyone would be doing it and in the end it wouldn't help you stand out. Before we start, let's talk about the 3 types of blogs you can choose from:
CEO blog : As the name suggests, this is a blog written by the CEO or one of the founders of the start-up. It is a personal blog used to share information about product development and other news from the sector in which the company operates. A good example is Carlos Blanco's blog .
Corporate blog : This type of blog is directly related to the company. It typically has the colors and logo of the startup and is located under “yourstartup.es/blog” or “blog.startup.es”. It does not mean that you should use it as a place to post press releases. It is a place to share non-commercial content about the sector. A good example is the Territorio Creativo blog .
Community blog : a good way to attract your target audience is through a community blog. You share value-added content but without giving it the appearance of a corporate blog. This doesn't mean that you should hide it, since you are already legally obliged to mention it in the legal notice. Gente E-commerce is a blog that we have set up with Javier Echaleku from Logocomunica .