Nutrition Flow: How to Create Yours
Posted: Mon Dec 23, 2024 6:56 am
Capturing qualified leads is an important part of Marketing. After all, it is essential that new people get to know your company and products. However, new leads rarely arrive ready to convert . And that is where the nurturing flow comes in.
The nurturing flow guides leads through the sales funnel and prepares them until they’re ready to buy. It also maintains relationships with leads so your business doesn’t lose potential customers.
Are you already working on your nutrition flow? Check out these tips we’ve put together!
The importance of nutrition flow
In addition to keeping leads close and guiding them through the funnel, the flow is essential for you to get to know your personas better. Keep in mind that just because a person didn't make a purchase right away doesn't mean they're disqualified. Often, they just weren't at the right time to convert.
Leads need to become familiar with your argentina email list company and understand how it can help them. This way, as leads are nurtured, it becomes easier to understand their objections and increasingly align sales arguments and content.
Finally, nurturing is excellent for reducing customer acquisition costs . After all, producing and sharing content with leads is much cheaper than increasing the sales team to do cold prospecting.
How to plan each step of the flow
Top of the funnel
The top of the funnel is the lead attraction stage. Here, you need to produce content that captures the attention of your personas and draws them to you.
At this stage, leads still don’t fully understand the problems they have, so you need to raise awareness . In other words, this is not the time to mention your company, solutions or promotions.
In other words, your main goal here is to increase your lead base, which will be nurtured later.
Middle of the funnel
This is the consideration stage . The lead has already understood that they have a problem that can/needs to be solved and is evaluating the best options.
At this point, you should continue the dialogue . Consider that the person has already consumed content about your segment, but is not yet ready to convert. Therefore, it is important that you show that your solution is exactly what they need.
Some important approaches are: overcoming objections, product/service benefits , market trends, among others.
Bottom of the funnel
Finally, we have reached the decision stage of the nurturing flow. Your lead has been sufficiently qualified and is ready to discuss prices, conditions and close the deal.
Now you can take a more aggressive sales approach, offering promotions, free trials or payment terms. Presenting success stories and testimonials from other customers also makes a difference!
Finally, remember that a good nutrition flow has quality content, automation and basic segmentation. In other words, this is a complex task and is guided by results analysis.
If you're having trouble setting up your company's workflow, count on the support of our team ! We are certified in Inbound Marketing by Hubspot and have the knowledge necessary to increase your conversion.
The nurturing flow guides leads through the sales funnel and prepares them until they’re ready to buy. It also maintains relationships with leads so your business doesn’t lose potential customers.
Are you already working on your nutrition flow? Check out these tips we’ve put together!
The importance of nutrition flow
In addition to keeping leads close and guiding them through the funnel, the flow is essential for you to get to know your personas better. Keep in mind that just because a person didn't make a purchase right away doesn't mean they're disqualified. Often, they just weren't at the right time to convert.
Leads need to become familiar with your argentina email list company and understand how it can help them. This way, as leads are nurtured, it becomes easier to understand their objections and increasingly align sales arguments and content.
Finally, nurturing is excellent for reducing customer acquisition costs . After all, producing and sharing content with leads is much cheaper than increasing the sales team to do cold prospecting.
How to plan each step of the flow
Top of the funnel
The top of the funnel is the lead attraction stage. Here, you need to produce content that captures the attention of your personas and draws them to you.
At this stage, leads still don’t fully understand the problems they have, so you need to raise awareness . In other words, this is not the time to mention your company, solutions or promotions.
In other words, your main goal here is to increase your lead base, which will be nurtured later.
Middle of the funnel
This is the consideration stage . The lead has already understood that they have a problem that can/needs to be solved and is evaluating the best options.
At this point, you should continue the dialogue . Consider that the person has already consumed content about your segment, but is not yet ready to convert. Therefore, it is important that you show that your solution is exactly what they need.
Some important approaches are: overcoming objections, product/service benefits , market trends, among others.
Bottom of the funnel
Finally, we have reached the decision stage of the nurturing flow. Your lead has been sufficiently qualified and is ready to discuss prices, conditions and close the deal.
Now you can take a more aggressive sales approach, offering promotions, free trials or payment terms. Presenting success stories and testimonials from other customers also makes a difference!
Finally, remember that a good nutrition flow has quality content, automation and basic segmentation. In other words, this is a complex task and is guided by results analysis.
If you're having trouble setting up your company's workflow, count on the support of our team ! We are certified in Inbound Marketing by Hubspot and have the knowledge necessary to increase your conversion.