No option to filter on the extra services
Posted: Mon Dec 23, 2024 6:53 am
Kwalitaria is a food store franchise (read: snack bar) with locations throughout the Netherlands. Nowadays you can also order there, albeit in limited postcode areas. Despite the ordering option, Kwalitaria must almost entirely rely on the physical locations and that is reflected on the site.
Good points
Indexed individual location pages!
Store locator is prominently displayed in the menu and on the homepage
Nearest location is prominently displayed on homepage (although with the wrong photo, but points for the effort)
Search based on city and zip code from one search bar
Additional services such as free WiFi and delivery service are indicated
Bad points
Javascript module on store locator page, so no HTML links to locations
The location pages create a lot of duplicate and unnecessary hospital cfo email list content, because all content is also loaded in the subfolder /location-x/ (for example /location-1/news item-1/, /location-2/news item-1/, etc.)
Bonus tips for Kwalitaria
Because we have a soft spot for 'Kwali' and this is the time of sunshine, skirt day, lambs in the meadow and the spring burger, here are some bonus tips:
Provide one location page with all the information on it, so not /location/contact/, /location/address/, and so on
A list of the available range (products, categories, brands) gives you the opportunity to strengthen your internal link structure.
If you win the prize for the tastiest burger in the Netherlands , you can give some love (link) to the branch in question!
An issue in all industries
I'll pick out these three now, but the choice was huge. A quick search taught me that in all kinds of industries the store locator is an important reason for poor visibility in local search results.
A party like Openingstijden.com benefits from this. They fill an incredible number of top positions in the search results, because they do give users what they are looking for. Ask yourself the question: Do you think the ladies and gentlemen of Openingstijden.com are okay and do you want them to have your visitors? Or would you rather have them on your own site.
Good points
Indexed individual location pages!
Store locator is prominently displayed in the menu and on the homepage
Nearest location is prominently displayed on homepage (although with the wrong photo, but points for the effort)
Search based on city and zip code from one search bar
Additional services such as free WiFi and delivery service are indicated
Bad points
Javascript module on store locator page, so no HTML links to locations
The location pages create a lot of duplicate and unnecessary hospital cfo email list content, because all content is also loaded in the subfolder /location-x/ (for example /location-1/news item-1/, /location-2/news item-1/, etc.)
Bonus tips for Kwalitaria
Because we have a soft spot for 'Kwali' and this is the time of sunshine, skirt day, lambs in the meadow and the spring burger, here are some bonus tips:
Provide one location page with all the information on it, so not /location/contact/, /location/address/, and so on
A list of the available range (products, categories, brands) gives you the opportunity to strengthen your internal link structure.
If you win the prize for the tastiest burger in the Netherlands , you can give some love (link) to the branch in question!
An issue in all industries
I'll pick out these three now, but the choice was huge. A quick search taught me that in all kinds of industries the store locator is an important reason for poor visibility in local search results.
A party like Openingstijden.com benefits from this. They fill an incredible number of top positions in the search results, because they do give users what they are looking for. Ask yourself the question: Do you think the ladies and gentlemen of Openingstijden.com are okay and do you want them to have your visitors? Or would you rather have them on your own site.