Definition of sales qualified lead (SQL)
Posted: Sat Feb 22, 2025 9:36 am
At this stage, potential customers are arriving at your landing page and navigating through the different pages on your website.
So they’re at the widest point of the funnel. So if they were in a physical store and a salesperson approached them at this point, the customer would probably say, “I’m just looking.”
2) Discovery
When a customer sees something they like, they move one step further down the sales funnel and become a “ lead .”
At this point, leads have a clear interest in your product and can begin doing research and product comparisons.
Therefore, this point in the funnel is still very broad. The customer has a problem and is aware of the proposed solution. However, they are not yet convinced whether or not your product meets their needs.
3) Lead qualification
At this stage, your leads will realize one of two things: either your chile mobile database product has the potential to work for them or it doesn’t.
At this point, your business needs to offer a clear unique selling proposition (USP) and your effective sales funnel should be in place to attract marketing qualified leads (MQLs).
This is done by defining your ideal customer profile – READ TO FIND OUT MORE .
When prospects make the leap from MQLs to SQLs (sales qualified leads), it means they’re nearing the end of the ‘consideration’ stage. So they’re now close to entering the ‘decision’ stage of the sales funnel.
SQLs have researched, compared products, and determined that yes, your product fits the bill and is a viable solution to their problem.
Leads that are dropping out of the funnel at this point are a lost opportunity – they found another solution.
Therefore, the next step is very important to prevent SQLs from leaving the funnel: conversion opportunities.
5) Opportunity within the effective sales funnel
This is where your offer and call to action (CTA) come in. When an SQL reaches this point in the funnel, they are just one step away from converting.
So this is the make-or-break moment: either your product is the only solution or it isn’t. Your job is to put the customer at ease: be ready to answer their questions and provide social proof .
So they’re at the widest point of the funnel. So if they were in a physical store and a salesperson approached them at this point, the customer would probably say, “I’m just looking.”
2) Discovery
When a customer sees something they like, they move one step further down the sales funnel and become a “ lead .”
At this point, leads have a clear interest in your product and can begin doing research and product comparisons.
Therefore, this point in the funnel is still very broad. The customer has a problem and is aware of the proposed solution. However, they are not yet convinced whether or not your product meets their needs.
3) Lead qualification
At this stage, your leads will realize one of two things: either your chile mobile database product has the potential to work for them or it doesn’t.
At this point, your business needs to offer a clear unique selling proposition (USP) and your effective sales funnel should be in place to attract marketing qualified leads (MQLs).
This is done by defining your ideal customer profile – READ TO FIND OUT MORE .
When prospects make the leap from MQLs to SQLs (sales qualified leads), it means they’re nearing the end of the ‘consideration’ stage. So they’re now close to entering the ‘decision’ stage of the sales funnel.
SQLs have researched, compared products, and determined that yes, your product fits the bill and is a viable solution to their problem.
Leads that are dropping out of the funnel at this point are a lost opportunity – they found another solution.
Therefore, the next step is very important to prevent SQLs from leaving the funnel: conversion opportunities.
5) Opportunity within the effective sales funnel
This is where your offer and call to action (CTA) come in. When an SQL reaches this point in the funnel, they are just one step away from converting.
So this is the make-or-break moment: either your product is the only solution or it isn’t. Your job is to put the customer at ease: be ready to answer their questions and provide social proof .