2) New products and services need a content distribution strategy
Posted: Sat Feb 22, 2025 9:16 am
If your company has developed a new product or service that appeals to a new customer base, you need to create and distribute content on channels that appeal to them. You need to do research on their pain points, needs, and goals.
Finding influencers in this new market can help boost content marketing with this new target market.
If it’s within your budget to do a special engagement with an influencer to create content to appeal to your new market, do it. Otherwise, find a way to make it as interesting as possible for this influencer to create and distribute content for you.
3) Turn your employees into distribution agents
One of the most powerful ways to distribute your content is through your employees. Since only about a third of people trust official messages from a brand—and nearly 90% of people trust recommendations from qatar mobile database people they know personally—your employees (as well as your customers, as we’ve discussed in this article ) can be a big factor in swaying purchasing decisions in your favor.
How do you make this happen? The first step is to establish a good internal culture. When a company engages its employees in a sense of belonging, it becomes easier to encourage them to share content with their own contacts. This gives your brand a 90% trust factor to work on your products and services.
This is incredibly powerful – especially if you’re a B2B company. When you put this, as well as the rest of these content distribution tips, into practice, you’ll see your web traffic and revenue increase.
Distributing personalized inbound content builds trust with new customers by up to 78%. It’s worth doing some homework with your digital marketing team and agency : review your buyer personas so you can combine your insights with smart content placement and targeted topics to keep them moving through the sales funnel.
Finding influencers in this new market can help boost content marketing with this new target market.
If it’s within your budget to do a special engagement with an influencer to create content to appeal to your new market, do it. Otherwise, find a way to make it as interesting as possible for this influencer to create and distribute content for you.
3) Turn your employees into distribution agents
One of the most powerful ways to distribute your content is through your employees. Since only about a third of people trust official messages from a brand—and nearly 90% of people trust recommendations from qatar mobile database people they know personally—your employees (as well as your customers, as we’ve discussed in this article ) can be a big factor in swaying purchasing decisions in your favor.
How do you make this happen? The first step is to establish a good internal culture. When a company engages its employees in a sense of belonging, it becomes easier to encourage them to share content with their own contacts. This gives your brand a 90% trust factor to work on your products and services.
This is incredibly powerful – especially if you’re a B2B company. When you put this, as well as the rest of these content distribution tips, into practice, you’ll see your web traffic and revenue increase.
Distributing personalized inbound content builds trust with new customers by up to 78%. It’s worth doing some homework with your digital marketing team and agency : review your buyer personas so you can combine your insights with smart content placement and targeted topics to keep them moving through the sales funnel.